We never wanted to copy-paste a European collection and recycling model

Nairobi-headquartered Africa Collect Textiles (ACT) is run by ordinary people with extraordinary ideas on how to divert textiles from landfills. No one believed recycling clothes would work in a country where a sizeable proportion of people wears secondhand clothes from abroad. Founder Elmar Stroomer tells us why and how it does.

Long Story, Cut Short
  • Africa Collect Textiles (ACT) is a Kenyan start-up that upcycles textile waste into rugs, toys, yarn and other products that can be re-introduced to the market.
  • ACT distributes free and affordable clothing to underprivileged communities, and recycles materials into brand new items. ACT supports charities with Ksh 10 for every kg of used textiles that are recycled.
Children's toys made with recycled denim. Brands and producers are becoming responsible for the waste that they generate, but that does not apply to secondhand clothes shipped to Africa, though technically it should. For developed nations it will become more and more challenging to export used clothes to countries that lack textile waste processing infrastructure.
Waste Not Children's toys made with recycled denim. Brands and producers are becoming responsible for the waste that they generate, but that does not apply to secondhand clothes shipped to Africa, though technically it should. For developed nations it will become more and more challenging to export used clothes to countries that lack textile waste processing infrastructure. Africa Collect Textiles

This is the first part of an interview with Elmar Stroomer. The second part will appear tomorrow (26 April 2022).

An organisation starts somewhere with an idea. When did you first get the idea for ACT? Was it something that had built in you over time? Or was it a reaction to something that you were seeing or experiencing? Who were the people with you at the time?
Already a decade ago Alex and I both worked for a Dutch textile collector and we worked on different types of textile production and recycling projects in the Netherlands and Kenya. It was during that time that we got to learn about the global trade of secondhand clothes. [Alex Musembi is the General Manager for ACT in Nairobi.]

A couple of questions arose in us. For example: why is textile recycling so behind, compared to paper and plastic recycling? Why are only ‘developed’ nations collecting used clothes? Next to that, we expected that one day Kenya would stop importing secondhand clothes from the West, because funds leave the country, and yet many jobs could be created locally if Kenya would produce its own clothes.

Second, brands and producers are becoming responsible for the waste that they generate, but that does not apply to secondhand clothes shipped to Africa, but technically it should. We expect that for developed nations it will become more and more challenging to export used clothes to countries that lack textile waste processing infrastructure.

The fashion industry hurts our planet in many ways. Less than 1% of all textiles is currently being recycled and €500 billion in value is lost every year. We as humans have to make it more circular.

All the scenarios we came up with lead up to the same conclusion: without collecting used textiles clean and dry, there’s no circular fashion. And therefore, every (African) city requires a textile collection, sorting and recycling infrastructure, to justify the importation of used clothes, or to create its own thrifting and recycling sector. We have created a roadmap to make that happen.

The way it works may look simple, but it is anything but that. How did you go about planning it all? Especially because this was about handling both supply (of old garments) and demand (of recycled products), with production in between. Were you sure it would work?
We were not sure at all. And still most people tell us this will not work. Why would you collect used textiles in a country where 80% of the people wear secondhand clothes from abroad and where people have enough family or staff members that will take up their used, but wearable shirt?

First, we never wanted to copy-paste a European collection and recycling model. There are too many different variables. In Western Europe, textile collection focuses on collecting wearable items to sell them to African nations. We assumed from the beginning that our model would focus more on recycling than forwarding wearable items, because we assumed that the overall quality would be lower. At the same time, we also assumed that recycling itself could be more promising, because, compared to Western European countries, labour is more affordable, but raw materials like wood, steel, but also filling materials, can be more expensive. So, we feel that a lot of variables are flipped, and we thought it is not about ‘whether’ textile collection and recycling is a feasible business in Kenya or not; it is ‘how’ textile collection and recycling becomes a feasible business.

Sometimes you just must follow your heart. And it is a worthy goal, even if we would fail. Somebody should have tried this, and so far so good!

We were not sure at all (that it would work). And still most people tell us this will not work. Why would you collect used textiles in a country where 80% of the people wear secondhand clothes from abroad and where people have enough family or staff members that will take up their used, but wearable shirt?

Elmar Stroomer
Founder
Africa Collect Textiles
Elmar Stroomer
Africa Collect Textiles hopes to find markets in the US for the real denim fanatics for  its denim ‘recycled’ carpets. The carpets are among ACT's most popular products.
Denim Carpets Africa Collect Textiles hopes to find markets in the US for the real denim fanatics for its denim ‘recycled’ carpets. The carpets are among ACT's most popular products. Africa Collect Textiles

This is a project that is also about mindsets: mindsets of people discarding old clothes, and also the mindset of people buying products made of recycled clothes. On either front, do you think mindsets are changing fast? Did you face hurdles in this regard? And more important, have you seen mindsets change since the time you started?
We definitely think mindsets are changing. It is also heart-warming, and sad at the same time, to see how young people are often much more worried about climate change than older generations, while they had very little influence on it.

At the same time, we can also imagine that for many people climate change, and all the other terrible things happening in the world, is just becoming too much. Individuals might feel they have little influence on it. It is easier to look away.

We feel that is where we also play a role. We focus on the solution, instead of focusing on how polluting the fashion industry is. Working on the solution is actually quite fun and it gives hope. We highly recommend people to join our cause, for example just by collecting used clothes from all the neighbours that are idle in peoples’ closets. If you haven’t worn a garment for more than a year, you will most probably not wear it again, and it is time to make someone else happy with it. Our work has a serious undertone, but is very positive at the same time.   

Which of your products have the most acceptance / popularity? You make a lot of carpets, but carpets have a big demand outside (for example, carpets are a big export category for India). Are you also into exports?
We feel our denim carpets is still ‘our thing’. It is the first set of items we produced, and I think it takes a bit of time for it to be recognized as ‘a thing’. We have sold several carpets in the Netherlands, maybe even more than in Kenya, but we think that has to do with the colours. Denim comes in blue shades and Kenyans are looking for more vibrant colours (we are working on that). Next to that, in Kenya we feel there are not many typical denim-lovers. That is why we hope to find markets in the US, because we feel that would be a market where we can find the real denim fanatics.  

In general, we believe in the power of design to create desirable products out of the materials we collect. We make sure we create reliable streams of recovered materials and design something cool out of that. And there are a lot of ideas and techniques that we can still explore.

Subir Ghosh

SUBIR GHOSH is a Kolkata-based independent journalist-writer-researcher who writes about environment, corruption, crony capitalism, conflict, wildlife, and cinema. He is the author of two books, and has co-authored two more with others. He writes, edits, reports and designs. He is also a professionally trained and qualified photographer.

 
 
 
  • Dated posted: 25 April 2022
  • Last modified: 25 April 2022