How did the COVID-19 pandemic affect your company? How did you manage both ends of your supply chain: buyers as well as suppliers? How did you manage your financial issues? Could you elaborate?
Once again we saw that opportunities can arise from crises. As everything is teamwork—we saw once again how important our employees and agents are. We saw the importance of marketing, online presentation and digital transformation. Due to the pandemic, we see that human behaviour changes and soft and comfortable products come to the fore. At Bossa, we have products that contribute to these trends. During this period, we were in constant communication with our customers. We have also seen the importance and effect of mutual trust, understanding, and working shoulder to shoulder.
There has been a 100% increase in the price of cotton and indigo. There was a 40% increase in fabric cost, but the market was able to get 20% of it. Our prices have increased due to raw material and energy hikes. In case of the latter, efficiency has become the most important factor to overcome the issue. We do many projects to increase our efficiency, and we try to protect both ourselves and our customers from high prices.
How significant is Denim PV for you? What are you looking forward to? And what new are you offering at Denim PV? What are the challenges and changes that you expect to see in denim sourcing (both as fabrics / finished products)?
Denim by PV is very special for the denim industry. We will show our AW23-24 collection in Berlin.
In the textiles world, production mentality and environmental concepts are rapidly changing and developing. Some 10–15 years ago, the use of recycled fibres in cotton yarn production was not preferred. However, due to the rising environmental awareness and the rapidly consumed natural resources worldwide, the use of recycled fibres is increasing. As a pioneer of change for five years, Bossa has increased the use of recycled fibres in the raw material blend required for denim fabric. Bossa's R&D department has done a lot of work to produce first class yarn from recycled fibres . As a result—starting from 2019—Bossa has begun to use all of its textile waste in its blend by opening or cleaning them. We believe that this path, which Bossa set out with the zero waste principle, will inspire other stakeholders in the denim industry and that the companies making all denim production in the medium term will adopt the zero waste principle.
Bossa, which has transparently explained its production figures for the last three years with the ‘Towards Zero Waste’ booklet, will continue to report its production values. Our main target in this collection is Towards Zero Waste. In line with this goal, recycled cotton is used in many of our products.
When we start every Bossa denim collection, we think about cultural trends and influences. We want to fit our denims in the consumer’s movements and directions. So, we create frames covering the different aspects of the denim/jeans trends. We fill these frames with our ideas, our innovations.
This season we have divided the collection into three groups:
- Outdoor Lıvıng: It is all about reconciling with planet earth and enjoying its outdoor wonders with a sustainable approach and weather proof fabrications that can be functional as well as comfortable. The healing power of fresh and pure air as an escapism from the routinary world. Green is beautiful!
- Easy Does It: Effortless and ease is a common denominator for the season to come. Staying true to loose cuts and true blue washes, Easy Does It, expresses the sophisticated side of casual dressing while respecting the codes of elegance and quality. A gender fluid aesthetic that makes an easy wardrobe share with your partner. His and Hers to its maximum exponent!
- Deconstructed Delıght: Upcycling denim into reconstructing exciting new silhouettes for a modern take in casualwear. Tailoring made easier thanks to the patched detailing and reconstructed garments. An architectural and intellectual approach to an ancestral Japanese technique. It is time to Frankenstein your closet!