It ain't fashion, if it ain't sustainable

Rental

Clothing Rentals / Japan Trends

3 April 2025

The garment types desired for rental represent a group of garments that are less frequently worn throughout the year, and the undesired ones are basic items that are in closer contact with the skin, which is consistent with previous findings.

Renting Garments for Occasional Wear Ideal for Both Consumers and Environment, Concludes Study

Researchers at the University of Tokyo have found that a specific combination of consumer segments, product characteristics, and service types make for a sustainable clothing rental service and that certain garment types could reduce greenhouse gas emissions by 21% ~ 75% depending on consumer behaviour and service implementation.

Staff Writer

Clothing Rentals / Business Models

31 March 2025

In the European Union, five million tonnes of clothing are discarded each year — around 12 kilos per person, and in the US, the average American generates 37 kilos of textile waste each year.

How to Make it Work: Rental Companies Need to Work in Niche Markets and Work with Suppliers and Manufacturers

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not worked very well, says a study arguing that the best chance of success is for a rental company to provide clothing within a niche market, such as specific sportswear, and to work closely with the suppliers and clothing manufacturers.

Staff Writer

Rental Drive / Japan Airlines

4 August 2023

2 minutes

Japan Airlines will monitor changes in passengers' checked-in baggage weight and verify the reduction effect of carbondioxide emissions by reduced airplane weight due to use of the service.

Fly Japan Airlines Sans a Suitcase, Rent Clothes On the Go

In a unique concept aimed at reducing the carbon footprint of the air traveller and promote circular economy, Japan Airlines (JAL) along with the Sumitomo Corporation has launched a trial "Any Wear, Anywhere" clothing sharing service for foreign tourists and business travellers.

Staff Writer

Case Study / Flyrobe

10 May 2023

7 minutes

In India, Clothing Rentals Too Have Their Seasons

When a practising lawyer decided to start a rent-your-clothes service in India way back in 2016, in a market where rental is still quite a taboo, she slogged at all levels—from the warehouse to the retail store and even home-delivered orders to customers. Her company, valued at ₹500 million, today rents out 300 garments each day. Aanchal Saini, Chief Executive Officer of the country's first and largest fashion rental company, Flyrobe, recounts her journey.

Special Correspondent

Feature

Collection: Making a Case

Going Circular / Rental Investment

29 November 2022

2 minutes

The company provides a complete rental, subscription and resale fulfilment service, managing the entire process from its purpose-built facility. Its warehouse can store more than three million clothing items and processes in excess of 6 million units per year.

Circularity Capital Invests £10m in ACS Clothing for Rental Expansion

UK's largest circular fashion enabler, Advanced Clothing Solutions (ACS), has partnered with Circularity Capital, with an investment of £10 million to meet its expansion plans.