Fast Fashion

Shopping history never moves in one single direction or all at once. There have always been regional and chronological divergences from mainstream developments. There are also retailing modes that fall by the wayside and then return at a later date in new guises or with new names.

Researchers find that consumer choice alone is insufficient to tackle the malaise of fast fashion. They assert: "We need a system where all our clothing choices are ethical, where we don’t need to make a choice between what is right and what is cheap."