It ain't fashion, if it ain't sustainable

Soorty

PRESS RELEASE / Announcement

9 April 2025

3 minutes

Soorty is integrating programmes to enhance women’s roles in farming communities by providing resources, training, and financial tools.

Soorty Advances Sustainable Cotton Initiatives with Organic Cotton Accelerator Partnership and Traceability Enhancements

New York, U.S.: Soorty is proud to announce a significant milestone in its responsible cotton journey. The Soorty Organic Cotton Initiative (SOCI) has become the first private-sector textile manufacturer initiative in Pakistan to be recognized by the Organic Cotton Accelerator (OCA) as a partner in the OCA Seed Commercialization Initiative —...

PRESS RELEASE / Announcement

9 January 2025

2 minutes

At the core of Collagen Denim is UMORFIL Technology, a state-of-the-art material enriched with collagen peptides. Derived from wasted fish scales—an abundant byproduct of the seafood industry—this innovative approach upcycles food waste into the skin-friendly UMORFIL Technology.

Wellness Meets Wardrobe: Soorty Introduces COLLAGEN DENIM, Collagen-Infused Jeans!

New York, U.S.: Soorty is proud to formally announce Collagen Denim, a revolutionary blend of advanced technology, wellness science, and denim craftsmanship. This innovative fabric was unveiled this past Kingpins and marks a new journey in jeanswear by offering not only style but also skin-care benefits but redefining what denim can do.

At the core...

Talking Denim / Soorty / II

21 November 2024

6 minutes

The Soorty denim journey begins with sourcing cotton. The feel, look, and performance of the jeans you’re wearing today, along with their durability and overall impact, all hinge on responsible procurement. Factors such as where and how the cotton is grown, its water and carbon footprint, and fibre strength are elements that shape the fabric.

Sustainable Fibre Sourcing Faces Systemic Challenges, Particularly in Developing World

Soorty Enterprises' reverse vertical integration effort sources responsibly grown fibre and improves farmer incomes in Pakistan's most impoverished areas. Eda Dikmen, Senior Marketing & Communications Manager and Mobeen Chughtai, Head of Corporate Communications & Corporate Social Responsibility, talk about fibres, regenerative agriculture and the climate crisis. This is the second of a 2-part interview.

Subir Ghosh

Interview

Talking Denim / Soorty / I

20 November 2024

6 minutes

Soorty believes that the narrative around cotton’s water footprint needs a shift—from one of blame to one of possibility. Through science-backed practices and farmer-centric innovations, it demonstrates that cotton can thrive sustainably, even in water-scarce regions.

Misconception Around Cotton’s Water Usage Has Created Ripple Effects on Denim Industry

Soorty Enterprises is the only company with LEED Platinum and Cradle2Cradle Gold certifications for both its denim mill and garment factory. Eda Dikmen, Senior Marketing & Communications Manager and Mobeen Chughtai, Head of Corporate Communications & Corporate Social Responsibility, talk about cotton, denim and climate goals. This is the first of a 2-part interview.

Subir Ghosh

Interview

Event Report / Kingpins Amsterdam

8 November 2024

6 minutes

The two-day Kingpins Amsterdam show on 23–24 October was special in itself—the show observed its 10th anniversary in the city.

Kingpins Amsterdam @10: Assessing the Denim'ite Journey of an Inspiring Event

The two-day Kingpins Amsterdam show on 23–24 October was special as it observed its 10th anniversary in the vibrant city. For the global denim community this is one event to get inspired and inspire others. A texfash look back through the eyes of two key participants.