It ain't fashion, if it ain't sustainable

Sheetal Jain

Founder Luxe Analytics

Dr Sheetal Jain is founder of Luxe Analytics, a luxury market consulting firm based in New Delhi. She is an experienced luxury industry professional credited with conducting India's first quantitative study on luxury consumer behaviour.

List of All Articles

Title	Date
Preloved Luxury: Fad or Fashion’s Future?	12 May 2022

Most Popular

State of Industry / Machinery Sector Feature

The Ministry of Heavy Industries’ BIS certification rule threatens to slow the sector, as most imported weaving machines lack Indian standards approval, potentially disrupting Surat’s vast production ecosystem.

On the Edge: Can India’s Synthetic Hub Weave Scale with Sustainability?

Richa Bansal

12 November 2025

Cotton Production / Market India Interview

The rise in imports reflects short-term domestic supply constraints and competitive global prices, particularly for higher staple-length cotton.

‘MSP Isn’t Distorting Prices’: CCI Head on Imports, Yields, and the Road to Cotton Stability

Richa Bansal

28 November 2025

Latest Specials

Heritage Crisis / Zari Work Feature

The precious metal heart of real zari is in crisis. From nearly 30 families processing silver a few decades ago, barely four or five remain today. With demand shrinking, costs climbing, and the younger generation turning away, the survival of this centuries-old craft hangs by a thread — its future uncertain, and its decline starkly visible.

The Battle for Authentic Zari Reveals Deeper Faultlines in Indian Craftwork

Richa Bansal

3 December 2025

Fibre Innovation / New Launch Interview

A shift toward circular materials is prompting fashion to rethink where value begins, and how overlooked waste streams can shape the next phase of fibre innovation.

A New 'Circular' Fibre Launch Redraws How Fashion Handles Its Material Waste

Special Correspondent

2 December 2025

Trending Now

Cotton Crisis / Ground Truths Report

From sowing to spinning, every segment of India’s cotton value chain is under stress, affected by rising costs, outdated technology, and fragmented policy oversight across ministries.

Frayed Futures: India’s Cotton Crop Unspooling Fast

Richa Bansal

3 November 2025

Consumer Trends / Fast Fashion Analysis

There's an attitude–behaviour gap – the incongruence between what people say and what they actually do. This is a phenomenon noted across multiple generations. It underscores that consumer intentions are not reliable predictors of behaviour.

The Great Self-Contradiction: Gen Z Supports Sustainability – and Fuels Ultra-Fast Fashion

Marian Makkar
Amanda Spry

3 October 2024

Latest Updates

Recycling / Textile Waste

Managing textile waste remains a global challenge. Most textile products are still incinerated or landfilled, and only a small share is recycled or reused

Researchers Develop New Method to Transform Textile Waste into Energy and Cement Binder

Staff Writer

4 December 2025

Innovation / Composite Fabric

A biodegradable nanofibre fabric engineered to keep the body cooler under intense sunlight.

A Breakthrough Cooling Fabric Designed to Beat Extreme Heat

Staff Writer

26 November 2025