It ain't fashion, if it ain't sustainable

Sheetal Jain

Founder Luxe Analytics

Dr Sheetal Jain is founder of Luxe Analytics, a luxury market consulting firm based in New Delhi. She is an experienced luxury industry professional credited with conducting India's first quantitative study on luxury consumer behaviour.

List of All Articles

Title	Date
Preloved Luxury: Fad or Fashion’s Future?	12 May 2022

Most Popular

Cotton Crisis / Pakistan Status Analysis

The Pakistan Cotton Ginners Association (PCGA) and All-Pakistan Textile Mills Association (APTMA) have time and again warned that the current tax structure makes domestic cotton unviable, forcing mills to rely increasingly on cheaper imported alternatives. Industry insiders fear that during the crop year 2025–26, cotton ginning and textile sectors may operate at less than 50% of their total production capacity.

Pakistan's Cotton Sector Faces Imminent Collapse as Government Scrambles for Solutions

Special Correspondent

5 June 2025

Solutions / Recycling Crisis / VI Interview

R:inventex focuses on mechanical recycling as the most mature and currently scalable approach to processing textile waste, particularly in a reality where mixed fibre compositions are widespread. It relies on mechanical defibration technology that enables them to disassemble textiles while preserving fibre length and structure more effectively than conventional shredding. This enhances both the quality and range of applications for the recovered fibres.

Re:inventex Builds Scalable Textile Recycling Solutions from Wartime Ukraine

Subir Ghosh

6 June 2025

Latest Specials

Consumer Trends / Viet Nam Commentary

Gen Z, with a population of over 15 million in Viet Nam, a tech-savvy, socially conscious cohort is flexing its economic muscle, projected to account for 40% of consumer spending by 2030. Their demand for transparency and sustainability is forcing brands to rethink their strategies.

Green Dreams or Greenwashing? Gen Z’s Battle for Sustainable Fashion in Viet Nam

Special Correspondent

18 June 2025

Cyberattacks / Victoria's Secret Analysis

The wave of attacks targeting major retailers including Marks & Spencer, Co-op Group, and Harrods mean either coordinated criminal activity or copycat attacks exploiting similar vulnerabilities across the sector. Security experts have been talking about the unmistakable trend of cyberattacks specifically targeting retail operations, raising questions about industry-wide cybersecurity preparedness and the adequacy of existing protective measures.

How a Memorial Day Breach at Victoria’s Secret Laid Bare Retail’s Cyber Defences

Subir Ghosh

17 June 2025

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Zippers and Fasteners / YKK Story Interview

The Sustainability Vision 2050 identifies five themes: climate change, material resources, water resources, chemical management, and respect people, and towards this actions are being implemented that will help YKK achieve carbon neutrality by 2050.

YKK Intends to Unzip Fashion with Cutting-Edge Innovation and Sustainability Overdrive

Richa Bansal

1 July 2024

Ecommerce / Omnichannel Retail Commentary

As the retail landscape continues to evolve, adopting and refining omni-channel approaches will be essential for brands seeking to maximise their potential in India’s dynamic market.

Indian Retail Brands Embrace Omni-Channel Strategies to Boost Consumer Experiences

Anuj Kejriwal

15 July 2024

Latest Updates

Cotton Standards / Better Cotton

With growing climate threats and biodiversity loss, Better Cotton is positioning itself to align with global calls for systemic agricultural transformation.

Better Cotton Announces Regenerative Makeover

Staff Writer

20 June 2025

Tackling Waste / Ghana

Kantamanto Market, once a hub of circular ingenuity, has become a frontline victim of global fashion's waste crisis, with nearby Korle Lagoon suffering devastating ecological consequences.

Amicus Brief Exposes Fashion’s Waste Crisis in Ghana, Calls for Trade Accountability

Staff Writer

19 June 2025