It ain't fashion, if it ain't sustainable

Sheetal Jain

Founder Luxe Analytics

Dr Sheetal Jain is founder of Luxe Analytics, a luxury market consulting firm based in New Delhi. She is an experienced luxury industry professional credited with conducting India's first quantitative study on luxury consumer behaviour.

List of All Articles

Title	Date
Preloved Luxury: Fad or Fashion’s Future?	12 May 2022

Most Popular

Climate Action / Marine Litter Feature

Plastic pollution kills over 1 million marine animals every year. The Seaqual transformation process reduces:37% CO2 emissions, 34% water consumption, and 40% energy use even as it empowers communities with better incomes and safer working conditions.

Why Collecting Ocean Waste Required Building Factories, Not Just Funding Beach Cleanups

Special Correspondent

24 November 2025

Circularity Issues / Trims Interview

Circularity ambitions meet practical limits when the smallest material decisions shape the viability of large-scale recycling pathways.

Trims Becoming the Hidden Faultline Splitting Circular Ambitions From Industrial Reality

Subir Ghosh

1 December 2025

Latest Specials

Fibre Innovation / Red Sea Seaweed Interview

Native seaweed species from the Red Sea are being developed into fabric prototypes with future commercial potential. The work highlights how regional resources can power globally relevant sustainable textiles.

Woven from the Red Sea: Saudi Arabia’s First Seaweed Fabric

Richa Bansal

19 December 2025

Tribute / Meher Castelino First Person

Meher

When a Chronicler Falls Silent, an Industry Remembers Its Own

Richa Bansal

18 December 2025

Trending Now

State Overview / Bihar Commentary

Bihar has abundant availability of raw materials for the textiles and leather sectors such as cotton, jute, silk, wool, hides and skins. The state is the third largest producer of raw silk and the fourth largest producer of jute in the country. The state also has a rich tradition and heritage of handloom, handicraft and khadi.

Eastern Indian State of Bihar Sees Glimmer of Hope for Textiles and Leather

Abrar Ahmad

23 December 2023

Greenwashing / The Tanja Story Interview

Consumer complaints in Denmark prompted scrutiny of how fashion companies frame sustainability in marketing and public communication.

First Person: How a Danish Researcher Forced Fashion to Confront Its Greenwashing Compulsion

Subir Ghosh

6 November 2025

Latest Updates

Machine Embroidery / Automation

Cornell’s OriStitch system uses embroidery and heat-shrink threads to transform flat fabrics into self-folding 3D forms.

OriStitch Points to a More Automated Future for Machine Embroidery

Staff Writer

15 December 2025

Luxury Fashion / Human Rights

Wider scrutiny

Widening Italian Investigation Flags Labour Abuses in Luxury Supply Chain

Staff Writer

8 December 2025