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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Recycling Crisis / Tshirt Study Report
The environmental cost of a cotton t-shirt is set long before it reaches a shop floor, determined by cultivation, water use and the inefficiencies of industrial fibre processing.

Why Bangladesh Loses More Cotton Than Norway's Best Recycling System Can Ever Recover

  • Special Correspondent

28 May 2026
Flax Sector / Study Findings Report
Interest in domestic natural fibres is rising across the UK's sustainable fashion and maker sectors, driven by demand for shorter, more transparent supply chains.

Scotland Proves Flax Can Grow but Cannot Yet Build an Industry

  • Special Correspondent

14 May 2026
 
Latest Specials
Footwear Footprint / Recycling Issue Report
Near-infrared scanning technology, adapted from the apparel sector, cannot identify materials in black soles where carbon black pigments absorb rather than reflect infrared light, accounting for 37% unknown results across the sample.

The Sneaker Economy Has a Structural Recycling Problem, Finds Fashion for Good Study

  • Special Correspondent

2 June 2026
Cotton Crisis / indian Duties Analysis
India's raw cotton import duty suspension affects price formation across the domestic supply chain, from farm-gate pricing to mill procurement and downstream yarn costs.

India's Import Duties: Mills Win This Round as Farmers Absorb the Cotton Risk. Once Again

  • Richa Bansal

1 June 2026
 
Trending Now
From the Factory Floor / Amutha's Story Report
Amutha at work. The 3G Tailor Training System which has trained thousands of women and men, is capable of making a better start earning a salary within two weeks of training and match the performance of experienced operators within 2-3 months.

From Naught to More

  • Richa Bansal

29 March 2022
War Effects / Surat Exodus Feature
The decision to leave is rarely about wages alone; it is about whether a city can sustain the basic conditions that make staying possible. In Surat, those conditions have collapsed.

Paying for a Distant War: Surat's Migrant Textile Workforce Is Leaving 'Coz It has Run Out of Gas

  • Richa Bansal

27 March 2026