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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
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Snapshot / Recycling Crisis / II Feature
With Europeans producing 12.6 million tonnes of textile waste annually and most still ending up burned, dumped, or exported, the industry needs solutions that can deliver impact today, not in decades. The frenzied rush towards chemical recycling, while potentially transformative, risks creating expensive, exclusive pathways that leave the majority of textile waste unaddressed.

Beyond Chemical Promises: Why Textile Recycling Needs a Technology Reality Check

  • Subir Ghosh

3 June 2025
Toxic Fashion / Nonylphenol Usage Report
Indian textile products containing toxic chemicals may face barriers or trade limitations in the global market, hindering competitiveness of the Indian textile industry. By aligning with international efforts and adopting strict measures,

Toxic Chemicals in Indian Clothing Pose Health and Environmental Threats, Finds Study

  • Special Correspondent

27 May 2025
 
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Tariff Turmoil / Developments Commentary
The legal battle over Trump's tariffs represents more than a dispute over trade policy; it embodies fundamental questions about American governance and the balance of power between branches of government.

Trump's Tariff Turmoil: Courts Challenge Presidential Authority in Landmark Trade Ruling

  • Richa Bansal

3 June 2025
Designer Talk / Nigerian Trends Report
These stunning runway moments at LagosFW24 redefined elegance with bold silhouettes, rich textures, and timeless sophistication.

How Lagos Fashion Blends Nigerian Tradition with Global Style Trends

  • Adwoa Owusuaa Bobie

29 May 2025
 
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Fabric Identification / Matoha Interview
An early investment provided the funding to debut the beta version of Matoha’s FabriTell desktop ready by mid-2020 which the company sold in the middle of the COVID-19 lockdown.

Sorting out: Making Recycling Easier with Technology That Identifies Fibres and Fabrics

  • Richa Bansal

26 October 2023
High Street Fashion / Brand Stories Report
Doris and Don Fisher in front of a Gap Store. 1969.

How clothing giants Gap and Benetton once ruled the fashion high street

  • Thomas R Buckley

14 March 2022
 
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