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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Printing Sector / New Milestone Report
Living Ink’s patented pigment production process repurposes discarded algae biomass— sourced from the nutritional supplement industry—into stable, carbon-sequestering pigment.

Living Ink and Crocs Achieve Commercial Printing Milestone with Algae-Based CMYK Ink Tech

  • Richa Bansal

11 August 2025
Leader Speak / Mahlo Interview
Precision measurement and control have been at the heart of Mahlo’s solutions, ensuring manufacturers maintain high quality, optimised workflows, and efficient resource use across a wide range of textile and material production processes.

How Mahlo Reinvented Textile Quality Control Through 8 Decades of Engineering Expertise

  • Subir Ghosh

4 August 2025
 
Latest Specials
Leader Speak / Andrew Olah Interview
Transformers Foundation is composed of a group of founders who are experts at what they do. This includes farmers, chemical companies, denim mills, etc. It acts as the voice of the denim industry and the mission is to set an example for other segments of the industry to follow its path—be it footwear, leisurewear or sportswear—where the supply chain has no voice nor are there attempts to enable them have a voice.

Fear of Speaking Out Keeps Denim Suppliers Silent on Unethical Brand Practices in Supply Chains

  • Subir Ghosh

14 August 2025
Water Usage / Indigo Study Report
The study found that water consumption during post-dye washing and rinsing varies significantly between rope and slasher dyeing methods. It also demonstrated that with the right practices in place, water usage can be substantially reduced.

How Denim Industry Competitors Got Together to Measure and Reduce Indigo Dyeing Water Use

  • Subir Ghosh

13 August 2025
 
Trending Now
World Trade / Priority Areas Report
Increasing prosperity in Indonesia, Thailand and the Philippines, along with India, with its vast market and growing economy, present significant opportunities for the EU textile sector.

EURATEX Charts out Trade Policy Priorities for 2024–29, Says Next 5 Years Critical

  • Special Correspondent

21 January 2025
Country Overview / Egypt Prospects Commentary
The majority of the Egyptian garment industry's 1.5 million workers, 50% of whom are female, are unbanked, and are paid in cash.

Egypt Stakes Its Claim as Global Textiles and Apparel Powerhouse

  • Subir Ghosh

14 July 2025