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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Cotton Crisis / Ground Truths Report
From sowing to spinning, every segment of India’s cotton value chain is under stress, affected by rising costs, outdated technology, and fragmented policy oversight across ministries.

Frayed Futures: India’s Cotton Crop Unspooling Fast

  • Richa Bansal

3 November 2025
Growth Prospects / Ethiopia Resurgent / IV Interview
Ethiopia’s textile workforce is expanding, supported by new training programmes designed to enhance productivity and quality standards across factories.

Building Skills, Compliance, and Confidence in Ethiopia’s Growing Textile Industry

  • Subir Ghosh

29 October 2025
 
Latest Specials
Denim Design / Jeanologia Interview
Denim’s transformation at Jeanologia reflects the merging of digital innovation with centuries of Mediterranean craftsmanship.

From Responsibility to Creativity: How Jeanologia is Rewriting Denim’s Design Ethos

  • Subir Ghosh

4 November 2025
Denim Production / Circular Way Feature
The Denim Deal, the global initiative accelerating the use of post-consumer recycled (POCR) cotton, unveiled at this season’s Kingpins Amsterdam not one, but three collections that prove circular denim isn’t just possible — it’s ready to wear, ready to scale, and ready for every brand to plug and play.

Circular Denim Goes Mainstream as Industry Turns Pledges into Product

  • Subir Ghosh

3 November 2025
 
Trending Now
Country Overview / Egypt Prospects Commentary
The majority of the Egyptian garment industry's 1.5 million workers, 50% of whom are female, are unbanked, and are paid in cash.

Egypt Stakes Its Claim as Global Textiles and Apparel Powerhouse

  • Subir Ghosh

14 July 2025
Shein and Temu / South Africa Report
Shein and Temu reached a combined 3.6% share of South Africa’s total retail market within five years. This expansion pace far exceeds that achieved by international physical retail entrants.

South Africa’s Clothing Industry Under Siege from Shein and Temu’s Offshore Dominance

  • Special Correspondent

12 August 2025
 
Latest Updates
Higg Suite / 3.11 Update
The new cotton datasets were modeled according to Cascale’s industry-aligned Cotton LCA methodology, which was published in October 2024.

Cascale Updates Higg MSI with Expanded Cotton Data and New Home Material Categories

  • Staff Writer

31 October 2025
Climate Action / WRAP Roadmap
Collaboration between signatories, retailers, and charities has expanded reuse and recycling networks, capturing thousands of tonnes of textiles that would otherwise have become waste.

Circular Dreams at Risk: WRAP Sounds Alarm on Textile Growth Outpacing Climate Targets

  • Staff Writer

29 October 2025