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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Deforestation / Viscose Angle Report
A lone rainforest tree stump stands in a forestry concession held by PT Industrial Forest Plantation — logged to make way for a pulpwood monoculture plantation.

The Green Inferno: The Destructive Viscose Empire Behind Indonesia's Deforestation

  • Special Correspondent

4 June 2025
Decarbonisation / Bangladesh Status Interview
The 583MW Summit Meghnaghat II power plant. Bangladesh’s evolving decarbonisation journey presents opportunities to advance its apparel and textile industry while creating quality jobs.

Decarbonisation or Decline: The Crossroads Facing Bangladesh’s Garment Export Sector

  • Subir Ghosh

10 June 2025
 
Latest Specials
Consumer Trends / Viet Nam Commentary
Gen Z, with a population of over 15 million in Viet Nam, a tech-savvy, socially conscious cohort is flexing its economic muscle, projected to account for 40% of consumer spending by 2030. Their demand for transparency and sustainability is forcing brands to rethink their strategies.

Green Dreams or Greenwashing? Gen Z’s Battle for Sustainable Fashion in Viet Nam

  • Special Correspondent

18 June 2025
Cyberattacks / Victoria's Secret Analysis
The wave of attacks targeting major retailers including Marks & Spencer, Co-op Group, and Harrods mean either coordinated criminal activity or copycat attacks exploiting similar vulnerabilities across the sector. Security experts have been talking about the unmistakable trend of cyberattacks specifically targeting retail operations, raising questions about industry-wide cybersecurity preparedness and the adequacy of existing protective measures.

How a Memorial Day Breach at Victoria’s Secret Laid Bare Retail’s Cyber Defences

  • Subir Ghosh

17 June 2025
 
Trending Now
Deforestation / Viscose Angle Report
A lone rainforest tree stump stands in a forestry concession held by PT Industrial Forest Plantation — logged to make way for a pulpwood monoculture plantation.

The Green Inferno: The Destructive Viscose Empire Behind Indonesia's Deforestation

  • Special Correspondent

4 June 2025
Traceability / Haelixa Interview
Haelixa offers proprietary and innovative solutions to physically mark, trace, and authenticate products from producer to retail creating transparency along the entire supply chain (linear or circular). The solution can be applied to textiles, gold, diamonds, and other products or raw material.

Product Information is Detached from Real Life Products in Blockchain Systems

  • Richa Bansal

29 June 2022
 
Latest Updates
Cotton Standards / Better Cotton
With growing climate threats and biodiversity loss, Better Cotton is positioning itself to align with global calls for systemic agricultural transformation.

Better Cotton Announces Regenerative Makeover

  • Staff Writer

20 June 2025
Tackling Waste / Ghana
Kantamanto Market, once a hub of circular ingenuity, has become a frontline victim of global fashion's waste crisis, with nearby Korle Lagoon suffering devastating ecological consequences.

Amicus Brief Exposes Fashion’s Waste Crisis in Ghana, Calls for Trade Accountability

  • Staff Writer

19 June 2025