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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Culture Theft / Prada Case Commentary
The Kolhapuri isn’t a relic. It’s a reminder that craft matters. That dignity of labour matters. That slow fashion, when done right, isn’t just ethical—it’s essential. What’s at stake isn’t just nostalgia—it’s a living craft, a rural economy, a cultural footprint.

Evil Wears Prada: Luxury Brand's Cultural Theft Masks a Looming Craft Crisis in India

  • Richa Bansal

1 July 2025
Handmade Sector / Artisans Report
The study uncovers systematic environmental blind spots that undermine claims about sustainable craft production. Most concerning is the complete absence of benefit-sharing disclosure under the Nagoya Protocol.

The Hidden Environmental Cost of Luxury: How Fashion Brands Fail Their Artisans

  • Special Correspondent

2 July 2025
 
Latest Specials
Consumer Returns / Asos Policy Commentary
Online fashion retailers face rising costs and environmental challenges due to frequent returns driven by consumer habits and digital shopping incentives.

Online Fashion’s Free Return Model Under Fire as Asos Acts Against Overuse

  • Nic Sanders

4 July 2025
Design Theft / Lululemon Lawsuit Commentary
Premium yoga wear giant Lululemon's case against wholesale powerhouse Costco represents more than a simple trademark dispute; it embodies the broader tension between accessibility and exclusivity that is reshaping the modern retail landscape.

Dupe Culture on Trial: Lululemon Slams Costco for Selling ‘Knockoff’ Yoga Gear

  • Special Correspondent

3 July 2025
 
Trending Now
Wool Usage / NZ Push Report
New Zealand is weaving wool into the fabric of its future. The wool procurement shift is being lauded as both a climate-conscious and economy-boosting move.

Greener Floors, Stronger Futures: New Zealand Chooses Wool for Climate and Community

  • Richa Bansal

21 April 2025
Lessons from that Day / Rana Plaza @ 10 / II Interview
The Bangladesh Garment Manufacturers and Exporters Association (BGMEA), the apex trade body in Bangladesh representing its readymade garments industry, particularly the woven garments, knitwear and sweater sub-sectors, has realigned its vision with the UN Sustainable Development Goals, and even emerged with a new logo, coded as 'nine-dots'.

Moving On: Green Garments Are the Face of Bangladesh’s Apparel Industry Today

  • Richa Bansal

25 April 2023
 
Latest Updates
Material Choices / Trainer Brands
The study focused on thirteen companies actively implementing sustainability practices, with data extracted from their public websites.

Study Reveals Gaps in Sustainability Among Eco-Friendly Trainer Brands

  • Staff Writer

4 July 2025
Fashion Impact / New Toolkit
The toolkit also highlights impacts that occur across all activities and affect various actors, specifically concerning own workers, workers in the value chain, and business conduct (e.g., gaps in anti-corruption measures, inadequate whistleblower protections).

New Fashion Impact Toolkit Maps 3,000 Sustainability Challenges Across Textiles Industry

  • Staff Writer

3 July 2025