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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Handloom Livelihoods / Women of the Loom / III Feature
Recognition has reached the women who weave and stitch, yet the earnings attached to their work have barely followed, leaving admiration and income moving at very different speeds.

Slow Fashion Sells the Story but the Weaver Sees Little Money

  • Richa Bansal

12 August 2026
Handloom Livelihoods / Women of the Loom / V Feature
For generations the value of heritage cloth reached global markets while its makers stayed anonymous, a separation the Atelier now tries to close by attaching names to work.

New Programme Tests Whether Artisan Labour Can Command Luxury Prices Globally

  • Richa Bansal

14 August 2026
 
Latest Specials
Recycling Crisis / Production Issues Analysis
Each new collection triggers the emissions-heavy stages of yarn spinning, fabric knitting and chemical dyeing, and rapid style turnover multiplies those stages faster than material efficiency can absorb.

Recycling Cannot Repair What the Production Phase Has Already Locked In

  • Subir Ghosh

2 September 2026
Biomaterials / Industry Usage Analysis
A widening gap separates researchers cultivating new materials from the designers whose choices ultimately determine what enters collections, boutiques and mass-market retail environments.

Fashion's Bio Revolution Is a Headline in Search of Hangers

  • Jane Wood
  • Tom Bird-Jones

1 September 2026
 
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SecondHand / Ground Truth Report
Greenpeace visits places of textile production, distribution, markets and waste disposals. Used and new clothes are sent to Kenya from Europe and China to be sold as so called "Mitumba" but often they end up as landfill and waste disposal due to the huge amount. Here: Textile and plastic waste at Dandora dump site in Nairobi. Marabow storks around.

Africa-unbound: 40% of 'pre-loved' clothing is actually textile waste

  • Special Correspondent

25 April 2022
Wool Usage / NZ Push Report
New Zealand is weaving wool into the fabric of its future. The wool procurement shift is being lauded as both a climate-conscious and economy-boosting move.

Greener Floors, Stronger Futures: New Zealand Chooses Wool for Climate and Community

  • Richa Bansal

21 April 2025
 
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