It ain't fashion, if it ain't sustainable

Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

List of All Articles

Title	Date
Designers can maintain their individuality working at big fashion houses	11 Mar 2022

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Fibre Innovation / Red Sea Seaweed Interview

Native seaweed species from the Red Sea are being developed into fabric prototypes with future commercial potential. The work highlights how regional resources can power globally relevant sustainable textiles.

Woven from the Red Sea: Saudi Arabia’s First Seaweed Fabric

Richa Bansal

19 December 2025

Tribute / Meher Castelino First Person

Meher

When a Chronicler Falls Silent, an Industry Remembers Its Own

Richa Bansal

18 December 2025

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Retail Watch / Reliance-Shein Analysis

Random images from Shein India's Instagram account. The online fast fashion retailer was immensely popular among Indian women, especially youngsters, for its stylish wears.

Polyester Giant Reliance Sets Stage for Shein's Backdoor Return to India

Subir Ghosh

23 May 2023

Packaging Waste / Current Trends Interview

Future research should focus on upstream packaging innovation to explore possibilities of packaging repurposing and upcycling, as well as delivering products to consumers without the need to use single-use plastic packaging.

Moving to Sustainable Packaging Solutions is Everyone's Responsibility in Fashion Industry

Subir Ghosh

4 June 2024

Latest Updates

Machine Embroidery / Automation

Cornell’s OriStitch system uses embroidery and heat-shrink threads to transform flat fabrics into self-folding 3D forms.

OriStitch Points to a More Automated Future for Machine Embroidery

Staff Writer

15 December 2025

Luxury Fashion / Human Rights

Wider scrutiny

Widening Italian Investigation Flags Labour Abuses in Luxury Supply Chain

Staff Writer

8 December 2025