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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Chemical Usage / Wardrobe Issues Commentary
The environmental cost of a garment begins long before purchase and continues long after it leaves the wardrobe, shaped invisibly by chemistry the wearer never sees.

Behind the Label Lies a Longer and Stranger Chemical Story

  • Jane Wood
  • Charlotte Barras
  • Elena Probert

26 August 2026
Waste Crisis / Smart Clothes Commentary
The convergence of textile and electronic waste streams creates a category of refuse that neither industry can process cleanly, exposing gaps in regulation, disposal and material recovery.

The Coming Age of Smart Garments Demands a New Waste Doctrine

  • Ian Williams
  • Christina Webb
  • Stephen Beeby

26 August 2026
 
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Leader Speak / India Intimatewear Interview
Machinery can be bought by anyone, so advantage settles instead on how well a maker understands yarn behaviour through knitting, dyeing and finishing into the final garment.

How Changing Indian Bodies and Tastes Are Redrawing Intimatewear Manufacturing

  • Subir Ghosh

22 September 2026
Rethinking Circularity / Scaling Up Analysis
The store, the sales advisor and the after-sales experience convert technical detail into information that shapes how a client actually cares for and keeps a product.

Fashion Does Not Lack Circular Solutions, It Lacks Connections Between Them

  • Iuliia Moiseienko

9 September 2026
 
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War Effects / Surat Exodus Feature
The decision to leave is rarely about wages alone; it is about whether a city can sustain the basic conditions that make staying possible. In Surat, those conditions have collapsed.

Paying for a Distant War: Surat's Migrant Textile Workforce Is Leaving 'Coz It has Run Out of Gas

  • Richa Bansal

27 March 2026
Cotton Crisis / Pakistan Status Analysis
The Pakistan Cotton Ginners Association (PCGA) and All-Pakistan Textile Mills Association (APTMA) have time and again warned that the current tax structure makes domestic cotton unviable, forcing mills to rely increasingly on cheaper imported alternatives. Industry insiders fear that during the crop year 2025–26, cotton ginning and textile sectors may operate at less than 50% of their total production capacity.

Pakistan's Cotton Sector Faces Imminent Collapse as Government Scrambles for Solutions

  • Special Correspondent

5 June 2025
 
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