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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Cotton Markets / India Imports Report
India’s suspension of cotton import duties until 30 September was announced against the backdrop of strained trade talks with the US.

India Bows to Trump Tariffs, Sacrifices Farmers by Scrapping Cotton Import Duty for US Suppliers

  • Special Correspondent

20 August 2025
Water Usage / Indigo Study Report
The study found that water consumption during post-dye washing and rinsing varies significantly between rope and slasher dyeing methods. It also demonstrated that with the right practices in place, water usage can be substantially reduced.

How Denim Industry Competitors Got Together to Measure and Reduce Indigo Dyeing Water Use

  • Subir Ghosh

13 August 2025
 
Latest Specials
Driving Change / Makers Unite Interview
Beyond product creation, Makers Unite runs programmes that support newcomers in education, entrepreneurship and employment, helping them take the next step in their professional journeys.

How Storytelling and Repurposing Can Drive Systemic Change in Global Fashion

  • Subir Ghosh

2 September 2025
Event Preview / Intertextile Shanghai Interview
Intertextile Shanghai Apparel Fabrics attracts thousands of apparel fabrics’ and accessories’ suppliers as well as over 100,000 of garment manufacturer, trading company, retail chain store, department store, buying office, wholesaler & distributor etc. from around the globe every year.

Digital Sampling, AI Forecasts and Matchmaking Platforms Reshape Apparel Sourcing Efficiency

  • Subir Ghosh

1 September 2025
 
Trending Now
Material Innovation / Tandem Repeat Interview
Tandem Repeat stems from a 15-year research effort, which includes 8 years in the lab and 7 years in industry, dedicated to creating protein-based solutions materials.

Combining Protein and Lyocell Using Chemistry and Biology: Material Innovation Ready to Expand

  • Richa Bansal

7 February 2025
Looking Back / Pittards Report
Established in 1826, Pittards specialised in performance leathers for gloving, footwear and interiors with tanneries in the UK and Ethiopia, together with the facility to manufacture finished products in both locations, including component cutting, leathergoods, footwear and gloves. It closed shop just a year or two before its 200-year anniversary.

Lessons from Another Day. Or Why Pittards Coudn't Save Its Own Hide

  • Richa Bansal

16 February 2024