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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Trade Ties / Indo-Bangla Tension Commentary
Trucks at the border crossing at Dawki, Meghalaya. The trans-shipment facility, operational since 2020, was a result of India’s “Neighbourhood First” initiative and a gesture of goodwill toward Dhaka.

India’s Trans-shipment Ban Serves as a Big Blow to Bangladesh’s Apparel Ambitions

  • Subir Ghosh

21 April 2025
Dirty Cotton / Brazil Scandal Commentary
It took UK nonprofit Earthsight’s investigators a year to analyse satellite images, court rulings, shipment records and going undercover at global trade shows to trace nearly a million tonnes of tainted cotton from some of the most notorious estates in Brazil to clothing manufacturers in Asia.

Better Cotton Remains in Denial a Year after Brazil Scandal Investigation by Earthsight

  • Subir Ghosh

7 April 2025
 
Latest Specials
Product Impact / New Study Report
Understanding that the environmental crisis is more than just carbon emissions will ensure that as companies work to reduce their carbon footprint, they are aware of how their business impacts the environment on other fronts. Failure to do so risks shifting impact from one category to another unknowingly.

Raw Materials and Manufacturing Account for 90% of Fashion Product’s Environmental Footprint

  • Special Correspondent

25 April 2025
Tariffs and Seconds / SMART View Interview
If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

  • Subir Ghosh

24 April 2025
 
Trending Now
Consumer Trends / Fast Fashion Analysis
There's an attitude–behaviour gap – the incongruence between what people say and what they actually do. This is a phenomenon noted across multiple generations. It underscores that consumer intentions are not reliable predictors of behaviour.

The Great Self-Contradiction: Gen Z Supports Sustainability – and Fuels Ultra-Fast Fashion

  • Marian Makkar
  • Amanda Spry

3 October 2024
Turn of Events / MFS SS24 / III Feature
The 1000 square metres Keyhouse at the Munich Fabric Start that gets under way at the Bavarian capital on 24 January will showcase some sparkling minds and their sustainable and innovative products. This collage features the works of Savine Schoorl, Mehdi Mashayekhi and Camille Champion

Pushing the Frontiers of Innovation: Diverse Weaves with Paper, Wood and Hair

  • Special Correspondent

18 January 2023
 
Latest Updates
Egypt Industry / Textile Cities
One of the two textile cities will be built in the Minya region.

Egypt Aims to Reinvent Textile Sector with Two Mega Industrial Cities

  • Staff Writer

21 April 2025
Decarbonisation / Viet Nam Efforts
Viet Nam’s apparel and footwear industry is crucial to its export strategy, employing around three million workers of whom some 80–90% are women.

Viet Nam Facing Critical Challenges in Energy Consumption, Carbon Emissions and Resource Efficiency

  • Staff Writer

18 April 2025