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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Knitwear Designs / India Market Interview
Knitwear built from fibre behaviour rather than trend cycles reflects a design philosophy where the yarn itself becomes the starting point for every creative and structural decision in the garment.

Indian Knitwear Gets a Design Overhaul as One Label Rejects Seasonal Limits

  • Richa Bansal

9 July 2026
Climate Action / Pakistan Cotton Interview
Resilience in agriculture often begins with small, repeated decisions made under uncertain conditions and constrained resources. This caption explores how incremental change accumulates into structural transformation across a working landscape shaped by necessity.

Climate Pressure Forces a Reckoning Across Pakistan's Cotton Belt

  • Richa Bansal

25 June 2026
 
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Event Roundup / IT Shenzhen Interview
The textile industry's pivot toward digital tools and sustainable materials represents not a single transition but a layered negotiation between commercial reality and environmental imperative

Old Fibres and New Intelligence Compete for the Soul of Textile Manufacturing

  • Subir Ghosh

21 July 2026
Event Roundup / Brussels 2026 Analysis
Decades of quiet infrastructure built around collection, grading and international redistribution now underpin any credible circular textile economy, though the sector rarely receives comparable attention in policy design.

Brussels Proved Circularity Has Grown up; Now Industry Needs to Catch up

  • Mohammed Patel

14 July 2026
 
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Country Overview / Ethiopia Report
The basic wage that workers get simply does not cover the cost of living in a big city. At the time of the survey, the average (monthly basic salary was 1,449 Ethiopian birr (ETB) (equivalent to about €26). Ironically, about two-third of the workers surveyed had to seek support from families living in the countryside in spite of being wage-earners. There are both internal and external factors that don't make a garment job so attractive.

It’s Now or Never for Ethiopia’s Garment Industry

  • Subir Ghosh

27 November 2023
Country Overview / Egypt Prospects Commentary
The majority of the Egyptian garment industry's 1.5 million workers, 50% of whom are female, are unbanked, and are paid in cash.

Egypt Stakes Its Claim as Global Textiles and Apparel Powerhouse

  • Subir Ghosh

14 July 2025
 
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