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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Going Circular / Nature of Fashion Interview
Natural systems demonstrate working models of resilience and regeneration that industrial design has only recently begun to study with any rigour.

Circularity Without Decay Is Fashion Pretending Nature Doesn't Matter

  • Subir Ghosh

26 June 2026
Indian Retail / Market Dynamics Interview
Premium consumption is widening into a broader cultural expression of identity, where aspiration is shaped less by status and more by individual discovery and quality.

The Quiet Recalibration Inside India's Most Aspirational Shopping Address

  • Subir Ghosh

22 June 2026
 
Latest Specials
Circularity Issues / EPR Schemes Report
Producer responsibility schemes are generating revenue across dozens of markets, but the recycling infrastructure that revenue was intended to build remains largely absent from the system it funds.

Fashion's Circular Economy Promise Collects the Money but Skips the System

  • Subir Ghosh

3 July 2026
Upcycling Fashion / Drawbacks Analysis
Distinctiveness has a ceiling that few briefs account for, and understanding where that ceiling sits matters more than chasing novelty without any restraint.

The Design Instinct Upcycled Fashion Brands Need to Unlearn

  • Special Correspondent

30 June 2026
 
Trending Now
Biodiversity Impact / Supply Chains Blueprint
Canopy’s mission is to empower businesses, whether large or small, with the tools, networks, and strategies needed to eliminate high-carbon forest fibre from their supply chains and to help scale innovative, low-carbon Next Gen solutions, derived from materials normally wasted — recycled textiles, or burned agricultural residues.

Small Business, Big Impact: How SMEs can Drive Forest Protection and Biodiversity

  • Nicole Rycroft

3 February 2025
Designer Talk / Nigerian Trends Report
These stunning runway moments at LagosFW24 redefined elegance with bold silhouettes, rich textures, and timeless sophistication.

How Lagos Fashion Blends Nigerian Tradition with Global Style Trends

  • Adwoa Owusuaa Bobie

29 May 2025