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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Consumer Returns / Fast Fashion Analysis
Free returns reshaped digital fashion by lowering purchasing risk, but they also embedded hidden environmental costs within everyday shopping routines.

Charging for Returns Won’t Fix Fast Fashion’s Structural Waste and Overproduction Model

  • Anastasia Vayona

18 February 2026
Retail Watch / Services Report
Retail is increasingly where fashion’s sustainability commitments are tested in practice, through everyday decisions on product handling, services, transparency, and how customer interactions shape long-term environmental and commercial outcomes.

Service-Based Retail Is Redefining What Sustainable Fashion Really Demands

  • Special Correspondent

9 February 2026
 
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Made in UK / Hidden Prices Report
Unfair purchasing practices do not begin on the factory floor—they are embedded in the commercial terms set long before production starts, shaping what is possible for manufacturers.

Hidden Price of UK-Made Fashion: The Factory Absorbs What the Brand Will Not

  • Subir Ghosh

27 February 2026
Design Trends / School Uniforms Report
School uniforms occupy a curious institutional position—simultaneously erasing individual difference and, according to new research, shaping the psychological resources students develop during some of their most formative years.

The School Fashion Debate Has Overlooked Its Measurable Mental Consequences

  • Subir Ghosh

26 February 2026
 
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Ground Work / MANTRA Interview
Waterjet looms used for polyester or nylon saree production generate selvedge waste called chindi. Millions of metres of sarees are produced daily, and many players, specially the small ones, simply discard it or burn it in boilers as fuel. Some factories, it is said, substitute 20–30% coal with chindi, burning it at night, often between midnight and dawn, because coal is expensive. This is extremely polluting as it releases toxic emissions.

To Remain Competitive Globally, Surat Must Embrace Sustainability

  • Richa Bansal

29 October 2025
Decarbonisation / Bangladesh Status Interview
The 583MW Summit Meghnaghat II power plant. Bangladesh’s evolving decarbonisation journey presents opportunities to advance its apparel and textile industry while creating quality jobs.

Decarbonisation or Decline: The Crossroads Facing Bangladesh’s Garment Export Sector

  • Subir Ghosh

10 June 2025
 
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