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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Exit Strategy / Russa Market Analysis
GUM's vaulted arcades on Red Square once housed boutiques from dozens of Western labels, each presence a statement of confidence in Russia's consumer ambitions and long-term market potential.

Western Fashion Has Not Just Left Russia; It Has Been Locked Out

  • Subir Ghosh

17 April 2026
Mission Cotton / India Story Analysis
The Mission for Cotton Productivity targets 140 districts across fourteen states, a coverage that reflects the crop's political and economic weight in India's agrarian landscape.

India Cannot Sell Its Cotton to the World Until It Admits Why the World Stopped Buying

  • Subir Ghosh

8 May 2026
 
Latest Specials
Functional Clothing / Compressionwear Feature
The compression wear category is expanding across athletic performance, medical therapy and smart-textile development simultaneously, placing new demands on product precision and evidentiary standards across all three segments.

Brands Are Selling Controlled Outcomes in a Category Short on Control

  • Subir Ghosh

13 May 2026
Event Report / Performance Days Report
Circularity, natural performance, seamless construction, and lightweight design are no longer differentiators in the bodywear category. They are the minimum a material must offer to be considered.

From Display to Delivery: Functional Textiles Sector Full of Tools and Short of Systems

  • Subir Ghosh

12 May 2026
 
Trending Now
Dyeing Sector / New Tech Interview
Waterless dyeing shifts the sustainability conversation from incremental efficiency gains to fundamental changes in how colour is applied and fixed.

A New Dyeing Architecture Challenges Established Textile Process Orthodoxy

  • Subir Ghosh

14 January 2026
Alternative Fibres / TreeToTextile Interview
TreeToTextile is built on a common vision: Better textiles in harmony with nature, to all. By combining the entrepreneurial spirit of Lars Stigsson, the cellulose expertise of Stora Enso and the customer and textile knowledge of H&M Group and Inter IKEA group, TreeToTextile has created the possibility to put a new sustainable textile fiber on the market.

For the Trees and the Forests: Swedish Initiative Processes a New Biobased Textile

  • Subir Ghosh

11 December 2023