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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Dyeing Sector / New Tech Interview
Waterless dyeing shifts the sustainability conversation from incremental efficiency gains to fundamental changes in how colour is applied and fixed.

A New Dyeing Architecture Challenges Established Textile Process Orthodoxy

  • Subir Ghosh

14 January 2026
Recycling Crisis / New Challenges Interview
Circular systems depend on garments retaining value beyond first use, a condition increasingly undermined by ultra-fast fashion production models.

Recycling Cannot Save Clothing Designed Only to Be Thrown Away

  • Subir Ghosh

12 January 2026
 
Latest Specials
Retail Watch / Services Report
Retail is increasingly where fashion’s sustainability commitments are tested in practice, through everyday decisions on product handling, services, transparency, and how customer interactions shape long-term environmental and commercial outcomes.

Service-Based Retail Is Redefining What Sustainable Fashion Really Demands

  • Special Correspondent

9 February 2026
Material Innovation / The Alternatives Commentary
Scaling sustainable materials depends on system readiness, aligning innovation with sourcing, infrastructure compatibility, governance, and compliance across value chains.

From Fibre Innovation to System Readiness: What It Really Takes to Scale Sustainable Materials

  • KD Sharma

15 January 2026
 
Trending Now
Material Science / Balena Interview
Balena creates new materials that responsibly reach their end of life with the mission to complete a fully circular process, safely returning materials to the earth without a negative impact on compost quality, land or seas.

Policy, Digital Innovation and Consumer Demand Will Push Sustainable Materials into Mainstream

  • Richa Bansal

13 January 2025
Biomaterials / Blueview Pacific Interview
When two surfers with a passion for the planet met in a beachside coffee shop in Cardiff, they had no idea the kind of eco-innovation that would emerge from their unlikely run-in. But when footwear industry expertise meets the most impressive advancement in biotechnology to date, the only choice is to use that fusion for meaningful change: to create the world’s first fully biodegradable* sneaker.

The Story Behind the World's First Biodegradable Footwear: In Their Own Words

  • Subir Ghosh

22 August 2022
 
Latest Updates
Machine Embroidery / Automation
Cornell’s OriStitch system uses embroidery and heat-shrink threads to transform flat fabrics into self-folding 3D forms.

OriStitch Points to a More Automated Future for Machine Embroidery

  • Staff Writer

15 December 2025
Luxury Fashion / Human Rights
Wider scrutiny

Widening Italian Investigation Flags Labour Abuses in Luxury Supply Chain

  • Staff Writer

8 December 2025