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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Knitwear Designs / India Market Interview
Knitwear built from fibre behaviour rather than trend cycles reflects a design philosophy where the yarn itself becomes the starting point for every creative and structural decision in the garment.

Indian Knitwear Gets a Design Overhaul as One Label Rejects Seasonal Limits

  • Richa Bansal

9 July 2026
Hemp Prospects / India Story Interview
Hemp's economic case is built not on replacing cotton but on outperforming linen, nylon, and wool in specific, commercially validated blend applications where cost and performance align.

Hemp Finds a Business Case and India Is Where It Will Be Tested

  • Richa Bansal

6 July 2026
 
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Event Roundup / IT Shenzhen Interview
The textile industry's pivot toward digital tools and sustainable materials represents not a single transition but a layered negotiation between commercial reality and environmental imperative

Old Fibres and New Intelligence Compete for the Soul of Textile Manufacturing

  • Subir Ghosh

21 July 2026
Event Roundup / Brussels 2026 Analysis
Decades of quiet infrastructure built around collection, grading and international redistribution now underpin any credible circular textile economy, though the sector rarely receives comparable attention in policy design.

Brussels Proved Circularity Has Grown up; Now Industry Needs to Catch up

  • Mohammed Patel

14 July 2026
 
Trending Now
Denim Markets / India Growth Commentary
India’s denim sector reflects the transformation of a once domestic manufacturing base into a globally integrated production ecosystem supplying fabric and garments to international fashion markets.

Beyond the Blue Thread: India’s Expanding Footprint in the Global Denim Economy

  • Suketu Shah

10 March 2026
Luxury Fashion / Italian Accord Commentary
The luxury fashion industry's dark underbelly has been systematically exposed through a series of high-profile investigations that have shaken consumer confidence and regulatory attention. Recent scandals involving household names such as Dior, Armani, and Valentino have exposed what Milan prosecutors describe as "a generalised manufacturing method" that puts lives at risk to maximise profits whilst maintaining the prestige of luxury pricing.

How Italy's Fashion Industry Will Tackle Worker Exploitation Through New Transparency Accord

  • Special Correspondent

6 June 2025
 
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