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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Handloom Livelihoods / Women of the Loom / IV Feature
Whether discerning customers can tell genuine partnership from staged storytelling may decide whether recognition converts into fair and lasting pay for craftswomen working at home

Digital Prints Now Imitate Block Work as India Reweighs Handmade Value

  • Subir Ghosh

13 August 2026
Handloom Livelihoods / Women of the Loom / III Feature
Recognition has reached the women who weave and stitch, yet the earnings attached to their work have barely followed, leaving admiration and income moving at very different speeds.

Slow Fashion Sells the Story but the Weaver Sees Little Money

  • Richa Bansal

12 August 2026
 
Latest Specials
Water Pollution / New Study Report
Cleaner water can mask fibre that has simply changed address, a distinction between genuine reduction and pollution that has merely relocated from one compartment to another.

Why Cleaner Water Has Not Meant Less Pollution; Fashion Keeps Fixing Wrong Leak in the Pipe

  • Special Correspondent

5 August 2026
Country Overview / Mexico Workers Report
The garment sector's smallest workshops and home-based units sit outside inspection by design, concealing the workers whose conditions are least documented and hardest to reach.

In Mexico, the Absent Inspector Is a Policy Choice, Not a Budget Accident

  • Special Correspondent

3 August 2026
 
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Knitwear Designs / India Market Interview
Knitwear built from fibre behaviour rather than trend cycles reflects a design philosophy where the yarn itself becomes the starting point for every creative and structural decision in the garment.

Indian Knitwear Gets a Design Overhaul as One Label Rejects Seasonal Limits

  • Richa Bansal

9 July 2026
Fibre Production / China Study Report
Chinese policy targets aim to increase recycled fibre production from waste and used textiles to 3 million tonnes by 2030.

China Produced Over 1 Gt of Fibres, Cementing Dominance in Manufacturing and Trade

  • Special Correspondent

18 August 2025
 
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