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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Circularity Narratives / ESCF Project Report
Participation in ESCF was not token—it demanded deep engagement from all. For Yee Chain, this meant drawing from years of hands-on trials in circular textile manufacturing. As supply chain partners, it was committed to share its existing knowledge and to advance development/ use of new knowledge and tools to actively contribute to the project.

Enabling Systemic Circularity and a Collective Push for Industry-Wide Change

  • Subir Ghosh

18 April 2025
Climate Action / Benchmark Report Analysis
Good On You’s Fashion Planet Benchmark Report shines a light on the biggest planetary issues facing fashion, and how the industry fares.

Fashion Industry Not Serious about Emission Reduction or Impact on Nature, Says Report

  • Staff Writer

15 April 2025
 
Latest Specials
Trade Ties / Indo-Bangla Tension Commentary
Trucks at the border crossing at Dawki, Meghalaya. The trans-shipment facility, operational since 2020, was a result of India’s “Neighbourhood First” initiative and a gesture of goodwill toward Dhaka.

India’s Trans-shipment Ban Serves as a Big Blow to Bangladesh’s Apparel Ambitions

  • Subir Ghosh

21 April 2025
Wool Usage / NZ Push Report
New Zealand is weaving wool into the fabric of its future. The wool procurement shift is being lauded as both a climate-conscious and economy-boosting move.

Greener Floors, Stronger Futures: New Zealand Chooses Wool for Climate and Community

  • Richa Bansal

21 April 2025
 
Trending Now
Retail Prospects / India Story Commentary
The untapped potential of India’s smaller cities is expected to drive the next phase of retail growth. A research report indicates that 60% of the country’s retail growth in the next 2-3 years will come from Tier 2 and Tier 3 cities.

Retail in India – 2025: A Promising Future Backed by Insights and Statistics

  • Susil S Dungarwal

2 January 2025
EUDR Impact / State of Leather 2024 / IV Commentary
In the past, cattle pasture mostly expanded into the savannahs or grasslands of southern Brazil, with low deforestation rates; however,the spread of cattle grazing northward drove large-scale deforestation. Factors favouring this development include (i) the extensive nature and (ii) low productivity of tropical grazing beef production.

Leather Has No Direct Deforestation Link, but Will Need to Work Hard on Traceability Systems

  • Subir Ghosh

24 October 2024
 
Latest Updates
Egypt Industry / Textile Cities
One of the two textile cities will be built in the Minya region.

Egypt Aims to Reinvent Textile Sector with Two Mega Industrial Cities

  • Staff Writer

21 April 2025
Decarbonisation / Viet Nam Efforts
Viet Nam’s apparel and footwear industry is crucial to its export strategy, employing around three million workers of whom some 80–90% are women.

Viet Nam Facing Critical Challenges in Energy Consumption, Carbon Emissions and Resource Efficiency

  • Staff Writer

18 April 2025