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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Event Roundup / AILPA 2025 Report
The AILPA 2025 exhibition underscored Kolkata’s emergence as a global platform connecting Indian manufacturers with international leather buyers.

India’s Leather Industry Repositions as Global Buyers Converge on Kolkata

  • Vasan Suri

6 November 2025
Denim Production / Archroma Finishing Interview
Denim Halo is a breakthrough alternative. It draws on a unique new chemistry, Dirsol RD, and a broad portfolio of textile dyes based on decades of advanced research to produce laser-friendly denim with outstanding contrast on intense black and indigo shades.

Archroma’s Upstream Shift Signals a New Era for High-Contrast Denim Finishing

  • Subir Ghosh

17 November 2025
 
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Climate Action / Marine Litter Feature
Plastic pollution kills over 1 million marine animals every year. The Seaqual transformation process reduces:37% CO2 emissions, 34% water consumption, and 40% energy use even as it empowers communities with better incomes and safer working conditions.

Why Collecting Ocean Waste Required Building Factories, Not Just Funding Beach Cleanups

  • Special Correspondent

24 November 2025
State of Handmade / Asif Shaikh Feature
Showcase from an event. Craft stands as identity and inheritance, carrying the confidence of a maker who knows each stitch represents history, memory, and the self-belief required to protect what ancestors built.

Why One Heritage Embroiderer Demands the Same Respect as International Luxury Brands

  • Richa Bansal

20 November 2025
 
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Faultlines / Politics of Waste / V Feature
Global efforts to define textile “waste” versus “reuse” could reshape international trade and environmental regulation, determining whose economies thrive and whose livelihoods are jeopardised under circularity rules.

The Global Waste Paradox: When Circularity Turns Political

  • Subir Ghosh

14 November 2025
Cotton Crisis / Pakistan Status Analysis
The Pakistan Cotton Ginners Association (PCGA) and All-Pakistan Textile Mills Association (APTMA) have time and again warned that the current tax structure makes domestic cotton unviable, forcing mills to rely increasingly on cheaper imported alternatives. Industry insiders fear that during the crop year 2025–26, cotton ginning and textile sectors may operate at less than 50% of their total production capacity.

Pakistan's Cotton Sector Faces Imminent Collapse as Government Scrambles for Solutions

  • Special Correspondent

5 June 2025
 
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