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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Denim Markets / India Growth Commentary
India’s denim sector reflects the transformation of a once domestic manufacturing base into a globally integrated production ecosystem supplying fabric and garments to international fashion markets.

Beyond the Blue Thread: India’s Expanding Footprint in the Global Denim Economy

  • Suketu Shah

10 March 2026
Made in UK / Hidden Prices Report
Unfair purchasing practices do not begin on the factory floor—they are embedded in the commercial terms set long before production starts, shaping what is possible for manufacturers.

Hidden Price of UK-Made Fashion: The Factory Absorbs What the Brand Will Not

  • Subir Ghosh

27 February 2026
 
Latest Specials
Circular Design / Variloom Approach Interview
The convergence of digital systems and textile production reflects a broader shift in how materials are conceptualised, moving from fixed processes towards programmable, adaptable design frameworks.

Variloom Signals Shift from Fabric Manufacturing to Programmable Material Design in Apparel

  • Subir Ghosh

20 March 2026
California Act / Cascadia View / III Interview
Circular economy policies often rely on analytical models that translate limited datasets into estimates of environmental and economic impact.

Evidence, Assumptions and Uncertainty Shape California’s Textile EPR Debate

  • Subir Ghosh

19 March 2026
 
Trending Now
Footwear Innovation / Primal Feature
Cork, the raw material used is CO2 negative in its production process. What’s more is that Primal Soles reuses the material by actively taking back used insoles and reintroducing them into the production cycle so that they don’t end up in landfill wastes. This way it creates a completely circular ecosystem that benefits both the customer as much as the planet.

Sole of the Matter: It’s All Cork

  • Richa Bansal

13 February 2023
Under Scanner / Nike Wage Theft Analysis
Without binding frameworks, supply chains will continue to operate on a model of plausible deniability and race-to-the-bottom pricing.

Nike's Unpaid Wages and Erosion of Corporate Credibility in Global Supply Chains

  • Special Correspondent

8 May 2025