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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Climate Crisis / El Niño Effect / I Analysis
A projected gap between world cotton output and mill use left little capacity to absorb further losses, whatever the Pacific brings in the final quarter of the year.

Early Warnings Do Little to Protect the Mills That Hold Physical Cotton

  • Subir Ghosh

13 October 2026
Climate Crisis / El Niño Effect / II Analysis
Cotton supply rises and falls with harvests, which leaves it exposed to El Niño in a way that synthetic fibres produced in factories largely are not.

A Weather Shock to Cotton Could Push Fashion Further Towards Fossil Fibres

  • Subir Ghosh

14 October 2026
 
Latest Specials
Double Jeopardy / Indian Exports / III Analysis
Global buyers reducing their dependence on China have redistributed tens of billions of dollars in apparel orders, rewarding suppliers able to scale production quickly and reliably.

The Orders China Released Found Homes Everywhere Except in Indian Factories

  • Richa Bansal

21 October 2026
Double Jeopardy / Indian Exports / II Analysis
Workers who travel across states for garment jobs are often the first released when orders fall, making migration patterns an early indicator of trade stress.

The Cost of New US Tariffs Would Fall First on Migrant Workers in India

  • Richa Bansal

20 October 2026
 
Trending Now
Recycling Crisis / Panipat Hub Report
Recycling at industrial scale carries environmental costs that certification frameworks do not always reach—particularly when residue management remains informal and largely invisible to regulators.

Panipat Recycles the World's Clothes but Not Its Pollution, Contends Ground Report

  • Richa Bansal

5 March 2026
Sector Browser / Fabric Outlook / II Feature
Algaeing works on formulating eco-positive, scalable solutions for manufacturing fibres and dyeing fabrics. Algaeing's patented algae-powered technology works towards a triple good solution: for planet, for industry, and for skin.

Making a Showcase at an Event

  • Subir Ghosh

11 July 2023