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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Ground Circularity / Denim Deal / II Feature
Collaboration under the Denim Deal turned Europe into a laboratory for responsible production, proving that circular practices could coexist with industrial scale and commercial discipline.

Europe Turns Circular Fashion Data Into A Fully Working Industry Model

  • Subir Ghosh

5 November 2025
Close Look / Copenhagen Fiasco / II Analysis
Once hailed as the world’s most sustainable fashion week, Copenhagen’s green halo dimmed as questions over credibility and compliance unsettled the industry’s sustainability narrative.

Copenhagen FW: How a Nordic Fashion Scandal Shook Industry Trust and Regulation

  • Subir Ghosh

14 October 2025
 
Latest Specials
Greenwashing / The Tanja Story Interview
Consumer complaints in Denmark prompted scrutiny of how fashion companies frame sustainability in marketing and public communication.

First Person: How a Danish Researcher Forced Fashion to Confront Its Greenwashing Compulsion

  • Subir Ghosh

6 November 2025
Event Roundup / AILPA 2025 Report
The AILPA 2025 exhibition underscored Kolkata’s emergence as a global platform connecting Indian manufacturers with international leather buyers.

India’s Leather Industry Repositions as Global Buyers Converge on Kolkata

  • Vasan Suri

6 November 2025
 
Trending Now
Denim Design / Jeanologia Interview
Denim’s transformation at Jeanologia reflects the merging of digital innovation with centuries of Mediterranean craftsmanship.

From Responsibility to Creativity: How Jeanologia is Rewriting Denim’s Design Ethos

  • Subir Ghosh

4 November 2025
Recycling Story / Nyloop Interview
This visualises the process flow: Starting with textile waste, CircularFabrics recovers nylon in the form of powder from the textile matrix. The powder is then transformed into pellets which can be used to spin yarns, for example. .

How CircularFabrics is Redefining Nylon Recycling Through Low-Impact Chemistry

  • Subir Ghosh

30 June 2025