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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
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Supply Chains / Risk Status Report
epRisk data from the past year shows that 3,958 supply chain risk incidents were linked to 6,596 companies globally, with private companies making up a disproportionate 87% of implicated firms compared to just 13% that were publicly listed.

From Milan to Myanmar: The Dark Reality Haunting Fashion’s Global Supply Chains

  • Special Correspondent

9 July 2025
Cotton Production / ICAC Study Analysis
Cotton’s "reputation" as a water-hungry crop has long shaped sustainability narratives, but new global data drills holes in that unsubstantiated theory. With 75% of its water needs met by rainfall and just 1.59% of global irrigation attributed to cotton, the real challenge lies in improving irrigation efficiency, not vilifying the fibre.

Cotton’s Water Myth Busted: New Global Study Exposes Flawed 'Thirsty Crop' Claims

  • Subir Ghosh

10 July 2025
 
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India-UK CETA / Trade Prospects Report
Indian apparel and leather goods could soon find space in UK street fashion as the new trade agreement opens tariff-free access to British markets.

FTA With UK Promises Big Gains for Indian MSMEs in Garments, Leather and Footwear Exports

  • Subir Ghosh

25 July 2025
Technical Textiles / India Prospects Interview
Small textile units are crucial to India’s technical textiles push—bridging policy with practice, and powering innovation from the ground up.

From Policy to Practice: How PHDCCI Aims to Fast-Track India’s Technical Textiles Growth

  • Special Correspondent

21 July 2025
 
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Consumer Trends / Viet Nam Commentary
Gen Z, with a population of over 15 million in Viet Nam, a tech-savvy, socially conscious cohort is flexing its economic muscle, projected to account for 40% of consumer spending by 2030. Their demand for transparency and sustainability is forcing brands to rethink their strategies.

Green Dreams or Greenwashing? Gen Z’s Battle for Sustainable Fashion in Viet Nam

  • Special Correspondent

18 June 2025
Biomaterials / Blueview Pacific Interview
When two surfers with a passion for the planet met in a beachside coffee shop in Cardiff, they had no idea the kind of eco-innovation that would emerge from their unlikely run-in. But when footwear industry expertise meets the most impressive advancement in biotechnology to date, the only choice is to use that fusion for meaningful change: to create the world’s first fully biodegradable* sneaker.

The Story Behind the World's First Biodegradable Footwear: In Their Own Words

  • Subir Ghosh

22 August 2022
 
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