It ain't fashion, if it ain't sustainable

Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

List of All Articles

Title	Date
Designers can maintain their individuality working at big fashion houses	11 Mar 2022

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Fibre Innovation / Red Sea Seaweed Interview

Native seaweed species from the Red Sea are being developed into fabric prototypes with future commercial potential. The work highlights how regional resources can power globally relevant sustainable textiles.

Woven from the Red Sea: Saudi Arabia’s First Seaweed Fabric

Richa Bansal

19 December 2025

Tribute / Meher Castelino First Person

Meher

When a Chronicler Falls Silent, an Industry Remembers Its Own

Richa Bansal

18 December 2025

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Wide Angle / EU Textiles Strategy 2030 / V Report

As the strategy emphasises repairability and reusability of textiles, it’s fair to say that textile manufacturers will be forced to adapt by designing clothing that is not only more sustainable in the ecological sense, but repairable and re-useable.

EU Textiles Strategy to have domino effect on rest of world

Subir Ghosh

8 April 2022

World Trade / India Commentary

UK Prime Minister Boris Johnson’s visit to India kindled hopes of an FTA between the two countries. Following a meeting with Prime Minister Narendra Modi, India and the UK have set an ambitious target of concluding a “comprehensive and balanced” FTA by Diwali this year to double bilateral trade by 2030.

With 88% trade deficit rise, India embarks on FTA overdrive

Richa Bansal

3 May 2022

Latest Updates

Machine Embroidery / Automation

Cornell’s OriStitch system uses embroidery and heat-shrink threads to transform flat fabrics into self-folding 3D forms.

OriStitch Points to a More Automated Future for Machine Embroidery

Staff Writer

15 December 2025

Luxury Fashion / Human Rights

Wider scrutiny

Widening Italian Investigation Flags Labour Abuses in Luxury Supply Chain

Staff Writer

8 December 2025