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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Culture Theft / Prada Case Commentary
The Kolhapuri isn’t a relic. It’s a reminder that craft matters. That dignity of labour matters. That slow fashion, when done right, isn’t just ethical—it’s essential. What’s at stake isn’t just nostalgia—it’s a living craft, a rural economy, a cultural footprint.

Evil Wears Prada: Luxury Brand's Cultural Theft Masks a Looming Craft Crisis in India

  • Richa Bansal

1 July 2025
Handmade Sector / Artisans Report
The study uncovers systematic environmental blind spots that undermine claims about sustainable craft production. Most concerning is the complete absence of benefit-sharing disclosure under the Nagoya Protocol.

The Hidden Environmental Cost of Luxury: How Fashion Brands Fail Their Artisans

  • Special Correspondent

2 July 2025
 
Latest Specials
Q-comm India / Current Trends Analysis
Young professionals in Indian metros are driving fashion quick commerce with last-minute purchases and a preference for digital-first convenience.

Quick Commerce Finds Its Goldmine in Indian Fashion’s Urgency and Margins

  • Piyush Deogirikar

11 July 2025
Cotton Production / ICAC Study Analysis
Cotton’s "reputation" as a water-hungry crop has long shaped sustainability narratives, but new global data drills holes in that unsubstantiated theory. With 75% of its water needs met by rainfall and just 1.59% of global irrigation attributed to cotton, the real challenge lies in improving irrigation efficiency, not vilifying the fibre.

Cotton’s Water Myth Busted: New Global Study Exposes Flawed 'Thirsty Crop' Claims

  • Subir Ghosh

10 July 2025
 
Trending Now
Retail Prospects / India Story Commentary
The untapped potential of India’s smaller cities is expected to drive the next phase of retail growth. A research report indicates that 60% of the country’s retail growth in the next 2-3 years will come from Tier 2 and Tier 3 cities.

Retail in India – 2025: A Promising Future Backed by Insights and Statistics

  • Susil S Dungarwal

2 January 2025
Tariff Impact / Fast Fashion Commentary
Much of Shein’s production takes place in the so-called “Shein village” in Guangzhou, China, where workers often sew for 12–14 hours a day under poor conditions to keep pace with the demand for new items.

Shein, Temu and the Tariff Fallout: Why Australia Became Fast Fashion's New Frontier

  • Mona Mashhadi Rajabi
  • Lisa Lake
  • Martina Linnenluecke
  • Yun Shen

12 June 2025
 
Latest Updates
Material Choices / Trainer Brands
The study focused on thirteen companies actively implementing sustainability practices, with data extracted from their public websites.

Study Reveals Gaps in Sustainability Among Eco-Friendly Trainer Brands

  • Staff Writer

4 July 2025
Fashion Impact / New Toolkit
The toolkit also highlights impacts that occur across all activities and affect various actors, specifically concerning own workers, workers in the value chain, and business conduct (e.g., gaps in anti-corruption measures, inadequate whistleblower protections).

New Fashion Impact Toolkit Maps 3,000 Sustainability Challenges Across Textiles Industry

  • Staff Writer

3 July 2025