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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Chemical Usage / Wardrobe Issues Commentary
The environmental cost of a garment begins long before purchase and continues long after it leaves the wardrobe, shaped invisibly by chemistry the wearer never sees.

Behind the Label Lies a Longer and Stranger Chemical Story

  • Jane Wood
  • Charlotte Barras
  • Elena Probert

26 August 2026
Waste Crisis / Smart Clothes Commentary
The convergence of textile and electronic waste streams creates a category of refuse that neither industry can process cleanly, exposing gaps in regulation, disposal and material recovery.

The Coming Age of Smart Garments Demands a New Waste Doctrine

  • Ian Williams
  • Christina Webb
  • Stephen Beeby

26 August 2026
 
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Leader Speak / India Intimatewear Interview
Machinery can be bought by anyone, so advantage settles instead on how well a maker understands yarn behaviour through knitting, dyeing and finishing into the final garment.

How Changing Indian Bodies and Tastes Are Redrawing Intimatewear Manufacturing

  • Subir Ghosh

22 September 2026
Rethinking Circularity / Scaling Up Analysis
The store, the sales advisor and the after-sales experience convert technical detail into information that shapes how a client actually cares for and keeps a product.

Fashion Does Not Lack Circular Solutions, It Lacks Connections Between Them

  • Iuliia Moiseienko

9 September 2026
 
Trending Now
War Effects / Surat Exodus Feature
The decision to leave is rarely about wages alone; it is about whether a city can sustain the basic conditions that make staying possible. In Surat, those conditions have collapsed.

Paying for a Distant War: Surat's Migrant Textile Workforce Is Leaving 'Coz It has Run Out of Gas

  • Richa Bansal

27 March 2026
Luxury Markets / Tech Prospects Commentary
Computer-aided design (CAD) has transformed the creative process, extending beyond traditional sketches to allow for more intricate, multi-dimensional innovation — bringing to life the ingenuity of human creativity.

When High Tech Meets High Fashion: A Surprising Discovery in the World of Engineering

  • Catherine Hinderman

17 March 2025
 
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