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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Waste Crisis / Seconds Markets Analysis
Long-term relationships between sorters and importers function as informal quality governance systems where reputation and repeated transactions replace formal certification across international borders.

Affordable Clothing for Millions Hangs on a Regulatory Debate Built Without Evidence

  • Subir Ghosh

9 June 2026
Event Roundup / Intertex Portugal Interview
Trade fairs now face a more exacting standard, where attendance matters less than relevance, qualification and business conversations that continue afterwards with intent.

Physical Fairs Still Matter When Trust Becomes the Scarcer Commodity

  • Subir Ghosh

4 June 2026
 
Latest Specials
Indian Retail / Market Dynamics Interview
Premium consumption is widening into a broader cultural expression of identity, where aspiration is shaped less by status and more by individual discovery and quality.

The Quiet Recalibration Inside India's Most Aspirational Shopping Address

  • Subir Ghosh

22 June 2026
Leader Speak / Textile Chemistry Interview
The push to embed ecological performance into textile production requires chemistry that holds up under real industrial conditions, including shade consistency, throughput and process stability.

Brands Set Decarbonisation Targets and Expect Suppliers to Absorb the Cost

  • Subir Ghosh

15 June 2026
 
Trending Now
Textile Recovery / Summit Report / II Feature
Regulatory ambition and operational reality are rarely on the same timeline—in textile recovery, the distance between the two is measured in missing infrastructure, misaligned incentives, and years of deferred investment.

Compliance Deadlines Are Running Ahead of Operational Reality

  • Subir Ghosh

25 March 2026
Material Science / Apple FineWoven Commentary
Apple Inc had claimed that its new FineWoven material had significantly lower emissions compared to the more "carbon-intensive leather" but tests have proven otherwise.

iTrash: Apple's Vegan Alternative Crumbles to Pieces as Durability Goes for a 6-Month Toss

  • Subir Ghosh

29 February 2024