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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Event Roundup / FTSC 2025 Report
The International Conference on Fashion as a Tool for Social Change explored how fashion systems can move beyond extraction towards models that prioritise human relationships, epistemic justice and equitable value creation across global supply chains.

Participatory Design and Ethical Labour Dominate Discourse at FTSC 2025 Gathering

  • Special Correspondent

17 November 2025
Denim Production / Archroma Finishing Interview
Denim Halo is a breakthrough alternative. It draws on a unique new chemistry, Dirsol RD, and a broad portfolio of textile dyes based on decades of advanced research to produce laser-friendly denim with outstanding contrast on intense black and indigo shades.

Archroma’s Upstream Shift Signals a New Era for High-Contrast Denim Finishing

  • Subir Ghosh

17 November 2025
 
Latest Specials
Heritage Crisis / Zari Work Feature
From Manish Malhotra’s bridal couture edit - 'Nooraniyat'. The embroidery boasts of age-old zardosi, badla, and of course signature sequins on modern silhouettes. Unfortunately, the precious metal heart of real zari is in crisis. With demand shrinking, costs climbing, and the younger generation turning away, the survival of this centuries-old craft hangs by a thread.

The Battle for Authentic Zari Reveals Deeper Faultlines in Indian Craftwork

  • Richa Bansal

3 December 2025
Fibre Innovation / New Launch Interview
A shift toward circular materials is prompting fashion to rethink where value begins, and how overlooked waste streams can shape the next phase of fibre innovation.

A New 'Circular' Fibre Launch Redraws How Fashion Handles Its Material Waste

  • Special Correspondent

2 December 2025
 
Trending Now
Machinery / ACIMIT Interview
Italian textile machinery manufacturers play a major role in promoting new trends linked to green technologies in their manufacturing sector. Italian companies in the various textile manufacturing segments (from spinning to knitting, from weaving to finishing) now provide technology solutions capable of reducing the emission or use of hazardous substances in production processes and ensuring greater water saving along with improved energy efficiency in production processes

Order Intake for Italian Manufacturers Declined in First Three Months of 2022

  • Richa Bansal

30 May 2022
Consumer Returns / Asos Policy Commentary
Online fashion retailers face rising costs and environmental challenges due to frequent returns driven by consumer habits and digital shopping incentives.

Online Fashion’s Free Return Model Under Fire as Asos Acts Against Overuse

  • Nic Sanders

4 July 2025
 
Latest Updates
Luxury Fashion / Human Rights
Wider scrutiny

Widening Italian Investigation Flags Labour Abuses in Luxury Supply Chain

  • Staff Writer

8 December 2025
Biomaterials / Pigment
Analysis of the research team's fabric revealed that it had an average total reflectance of 0.13%, making it the darkest fabric yet reported. And it remained ultrablack across a 120-degree angular span, meaning it appears the same at up to a 60-degree angle either side or straight on, superior to currently available commercial materials.

The Darkest Colour in Textiles: Ultrablack Redefined

  • Staff Writer

5 December 2025