Bill D’Arienzo is the Founder of WDA Strategic Brand Marketing and serves as US strategy advisor for the #1 thinktank in Italy and in the top 100 of over 6,000 global firms. As an experienced fashion executive and marketing specialist, he has served as an expert witness in trademark infringement cases, having written reports for brands such as Adidas, Gucci and others in support of their brand trademarks and market identities.
Bill is also the ESG branding advisor for Truuli Environmental, Inc. and its decarbonisation platform. He is also the author of Brand Management Strategies: Luxury & Mass Markets.