From runway collections to performance gear, merino wool is experiencing a broad-based revival. Australia’s benchmark EMI has jumped, reflecting tight inventories and real consumer demand. Surveys place wool among the most desirable fabrics, while brands across fashion and sport showcase its natural performance, durability and circularity, reinforcing momentum across global markets.

Cascale has unveiled version 3.11 of its Higg MS), introducing fresh cotton datasets and new home furnishing material categories. The update advances data accuracy, improves comparability and supports evidence-driven choices across the consumer goods sector.

Climate action NGO WRAP has unveiled a new UK Textiles Pact Roadmap to fast-track circularity and environmental progress across the industry. Despite per-tonne cuts in carbon and water use, soaring production volumes and linear business models threaten to erase those gains. The Roadmap strengthens collaboration, targets upstream emissions, and supports policy reforms for a resilient circular future.

A new citizen science study by researchers at the Desert Research Institute and Keep Tahoe Blue has found that household clothes dryers release significant amounts of microfibres into the air. The findings highlight dryers as a previously under-recognised source of microplastic pollution and suggest that simple household changes could help limit fibre emissions into the environment.

A Cornell University study on human-centred design has shown that algorithm-fuelled generative art heightens consumers’ sense of exclusivity and aesthetic pleasure inside metaverse-based fashion stores. The experiments revealed that AI-driven art installations enhance engagement for both mass-market and luxury brands, with dynamic displays especially effective in stimulating online word-of-mouth responses and retail appeal.

NexttGen material innovator MycoWorks has announced plans to shut its Union, South Carolina factory — the flagship site once hailed as a breakthrough for Fine Mycelium production. The company said it would now source and process mycelium through partner tanneries worldwide using its Rei-Tan technology, a change that redefines both its business model and the emerging bio-materials landscape.

A new University of Sydney–led study shows that low-cost, sustainable cooling strategies could safeguard millions of garment workers facing extreme heat. Simulations of Bangladeshi factories revealed that reflective roofs, fans, and access to drinking water reduce core temperature and maintain productivity, offering scalable protection for an industry employing over four million people.

Accelerating Circularity has unveiled a white paper revealing how trims, adhesives, and labels block progress in textile-to-textile recycling. The Toward Circular Systems for Trims and Ignored Materials (CSTIM) report examines overlooked components that disrupt fibre recovery, outlining solutions for scalable sorting, preprocessing, and design-for-disassembly—calling brands, recyclers, and manufacturers to align on standards for genuine circular systems.

Climate action NGO WRAP is extending its Durability Accelerator Initiative beyond the UK to test whether clothes sold by major brands truly last under everyday use. Following pilot studies that questioned links between price and longevity, the programme will benchmark garments across North American and European markets, pushing for tougher, evidence-based durability standards in fashion.

The Better Cotton Initiative has introduced a traceable product label, launched on World Cotton Day, aimed at helping retailers and brands communicate verified sustainability claims. The label coincides with a refreshed identity and annual report that underscores measurable progress in farmer incomes, pesticide reduction, and women’s empowerment across global cotton-producing communities.