Greenwashing

Being “animal-free” isn’t the final nail in the coffin for the leather industry. It is a façade for brands to avoid misinformed brand erosion while profiting from cheaper materials across their supply chain. The industry must rewrite, reteach, and remarket actual facts as the leather narrative has been dramatically swayed by fake leather and oil companies.

UK’s Competition and Markets Authority has promised a crackdown on greenwashing by fashion brands and even warned 17 of them to review their green claims. In doing so, it will help to make sure shoppers looking to buy ‘green’ can trust the claims they see.

The recent launches of so-called anti-elastane product lines by big brands do not mean much while they continue to gorge on fossil fuel derivatives. None of the new ranges replace existing product lines. texfash.com probes.

Greenwashing cannot just be wished away and when audits and certifications cause fatigue or come under a cloud, an industry has cause to worry. How can the TIC Council that promotes best practices in safety, quality, health, ethics and sustainability across industries check all of this? texfash.com talks to Director-General Hanane Taidi to understand the role the Council is expected to play as Europe chalks up a slew of legislations to help battle the global climate crises.

The Competition and Markets Authority has published the Green Claims Code that articulates how consumer protection law applies to environmental claims and provides a framework for businesses to make environmental claims that help consumers make informed choices. 

The Pods Are Plastic bill faces uncertain prospects in the New York City Council. If it does pass, however, it will only go a short way toward mitigating laundry-related microplastic pollution.

In a positive step forward, Members of the European Parliament (MEPs) have, in overwhelming majority, approved the Green Claims Directive that would entail companies to submit evidence about their environmental marketing claims.

The so-called green claims directive moved a step further as European Parliament adopted a position on the rules on how firms can validate their environmental marketing claims.

Advocacy nonprofit Stand.earth has filed an anti-competition complaint against leading Canadian fashion brand Lululemon claiming that the latter’s ‘Be Planet’ campaign misleads customers about its environmental impact.

Europe moved closer to its aim to stem greenwashing as European Parliament Wednesday approved a directive that will improve product labelling and ban the use of misleading environmental claims, helping consumers make better purchasing choices.