It ain't fashion, if it ain't sustainable

Mobeen Chughtai

Talking Denim / Soorty / II

21 November 2024

6 minutes

The Soorty denim journey begins with sourcing cotton. The feel, look, and performance of the jeans you’re wearing today, along with their durability and overall impact, all hinge on responsible procurement. Factors such as where and how the cotton is grown, its water and carbon footprint, and fibre strength are elements that shape the fabric.

Sustainable Fibre Sourcing Faces Systemic Challenges, Particularly in Developing World

Soorty Enterprises' reverse vertical integration effort sources responsibly grown fibre and improves farmer incomes in Pakistan's most impoverished areas. Eda Dikmen, Senior Marketing & Communications Manager and Mobeen Chughtai, Head of Corporate Communications & Corporate Social Responsibility, talk about fibres, regenerative agriculture and the climate crisis. This is the second of a 2-part interview.

Subir Ghosh

Interview

Talking Denim / Soorty / I

20 November 2024

6 minutes

Soorty believes that the narrative around cotton’s water footprint needs a shift—from one of blame to one of possibility. Through science-backed practices and farmer-centric innovations, it demonstrates that cotton can thrive sustainably, even in water-scarce regions.

Misconception Around Cotton’s Water Usage Has Created Ripple Effects on Denim Industry

Soorty Enterprises is the only company with LEED Platinum and Cradle2Cradle Gold certifications for both its denim mill and garment factory. Eda Dikmen, Senior Marketing & Communications Manager and Mobeen Chughtai, Head of Corporate Communications & Corporate Social Responsibility, talk about cotton, denim and climate goals. This is the first of a 2-part interview.