It ain't fashion, if it ain't sustainable

Norway

Under Cloud / Higg MSI

11 October 2022

3 minutes

The Netherlands Authority for Consumers and Markets (ACM) and the Norwegian Consumer Authority (NCA) do not recommend the SAC to adopt the measures concerning information to consumers. The reason: this could quickly overload the consumer with information and contradict the aim of putting the information into context.

Operation Crackdown: Netherlands, Norway Issue Stringent Guidelines on Use of Higg MSI

A joint crackdown by consumer authorities in the Netherlands and Norway on the use of Higg MSI is critical for the entire clothing industry, both for developers and providers of data instruments as well as for clothing companies that use these types of instruments.

Special Correspondent

Under Cloud / Higg MSI

16 June 2022

5 minutes

The NCA said that Norrøna’s use of the Higg MSI will likely leave consumers with an impression that the numbers are true, accurate and descriptive of the specific product shown on norrona.com. However, the Higg MSI is based on global average numbers and not on data from the production of the specific product marketed.

Higg MSI Stands Discredited; Norway Rules Against Norrøna, Warns H&M, Hauls up SAC

In a big blow for the Higg MSI tool, Norway has ruled that the former is not sufficient as a basis for the environmental claims that fast fashion retailer H&M and outdoor brand Norrona have used in marketing themselves and their products, and asked the two entities to change or remove the relevant marketing using the Higg MSI from their product pages within the stipulated time.