It ain't fashion, if it ain't sustainable

TreeToTextile

Material Innovation / Agri-Residues

25 June 2025

Chalmers researchers show that oat husks and wheat straw—soda-pulped and bleached — can replace wood in dissolving pulp, forging a cleaner, circular path for textile fibres.

Wheat Straw and Oat Husks Emerge as Viable Feedstock for Eco-Friendly Viscose and Lyocell

A new study has revealed that certain agricultural residues can be transformed into textile-grade cellulose, offering a cleaner, more sustainable alternative to cotton and virgin wood. By using soda pulping, these materials can be processed efficiently with fewer chemicals, potentially easing environmental pressures while unlocking scalable sources for eco-friendly viscose and lyocell fibre production.

Staff Writer

PRESS RELEASE / Announcement

8 October 2024

3 minutes

Swedish-based TreeToTextile is driving positive change in the textile industry, by providing better fibers to all for a resilient planet.

TreeToTextile and Lenzing Join Forces for Next-Generation Cellulose Fibres

STOCKHOLM, Sweden: Austrian Lenzing Group invests in Swedish fiber company TreeToTextile to accelerate development of a new renewable and resource efficient cellulose fiber for textile and nonwoven applications. The fiber aims to replace part of the cotton fiber market and help the industry reduce its environmental footprint significantly1.

We are...

Event Report / Pulp & Beyond 2024

15 April 2024

6 minutes

Pulp & Beyond gathered 8000 visitors at the Helsinki Expo and Convention Centre. On show at the exhibition was Metsä Spring’s Kuura fibre made from locally sourced softwood pulp at their bioproducts mill in Central Finland.

Out of the Woods: Nordic Countries Take the Lead with a Range of Innovative Fibres

There is a very interesting overlap between the traditional wood pulp industry and new innovative textile fibres, especially manmade cellulosic innovations coming out of the Nordics. These innovative fibres could well change the fashion business. A first hand account of the just-concluded Pulp & Beyond 2024 event in Helsinki.

Anna Garton

Report

Alternative Fibres / TreeToTextile

11 December 2023

4 minutes

TreeToTextile is built on a common vision: Better textiles in harmony with nature, to all. By combining the entrepreneurial spirit of Lars Stigsson, the cellulose expertise of Stora Enso and the customer and textile knowledge of H&M Group and Inter IKEA group, TreeToTextile has created the possibility to put a new sustainable textile fiber on the market.

For the Trees and the Forests: Swedish Initiative Processes a New Biobased Textile

Swedish gamechanger TreeToTextile was recently awarded the ITMF Start-up Award for creating a biobased textile fibre through an innovative chemical process that refines cellulose from wood and other cellulosic sources. Chief Executive Officer Roxana Barbieru talks alternative fibres.

Subir Ghosh

Interview

Collection: Sea Change

PRESS RELEASE / Event

10 November 2023

2 minutes

Swedish company TreeToTextile has been named one of the winners of the prestigious ITMF Start-up Awards 2023 for their innovative work in creating a low-impact, biobased textile fiber.

TreeToTextile wins international award for innovative fiber technology in the textile industry

STOCKHOLM, Sweden: Swedish company TreeToTextile has been named one of the winners of the prestigious ITMF Start-up Awards 2023 for their innovative work in creating a low-impact, biobased textile fiber. The award was presented during the annual conference of the global industry organization ITMF in Kegiao, China on November 6th.

The International...

Cellulose Fibre and Sustainable Textiles 2025