LENZING, AUSTRIA: The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibres and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.
“Innovation at industrial scale requires time, expertise, and strong partnerships. Lenzing Group’s increased ownership is a clear endorsement of our technology and our ambition to become a major player in the global fibre market,” says Dr Roxana Barbieru, CEO of TreeToTextile.
TreeToTextile AB was established in 2014 by the Swedish entrepreneur Lars Stigsson, with a mission to develop and commercialize a new, renewable and resource efficient cellulose fibres, that not only minimizes environmental impact by reducing chemical use and conserving water and energy but also stand out in the market with cost-effectiveness and enhanced fibre properties. The developments have been supported by its other shareholders H&M Group, Inter IKEA Group, Stora Enso and LSCS Invest, which remain as minority shareholders of TreeToTextile.
“TreeToTextile is among the world’s most advanced next‑generation fibre technologies and represents the most promising development on the market. Since our initial investment in 2025, the collaboration between the innovative TreeToTextile team and Lenzing’s fibre experts has enabled significant technological progress. We are fully committed to the joint scale‑up and commercialization. H&M Group, Inter IKEA Group, Stora Enso, will continue to support this path as minority shareholders, contributing valuable market and consumer perspectives,” says Georg Kasperkovitz, COO of Lenzing AG. LSCS Invest also reaffirms its confidence in the joint technology platform through its long‑standing commitment since the foundation of the company and continued role as a shareholder.
TreeToTextile represents the next major technological leap in cellulosic fibre production – following the development of viscose in the early 20th century and Lenzing’s own Lyocell technology in the 1990s. The process offers a significantly improved sustainability profile, attractive cost advantages, and broad applicability across textile and nonwoven markets. With the majority acquisition, Lenzing underscores its commitment to consistently advancing its premiumization strategy and further expanding its leadership position in the global specialty fibre market.
The transaction enables an accelerated scaling of the new technology. Lenzing plans a significant increase in production output at the existing demonstration plant in Nymölla, Sweden, as well as the preparation of the first industrial‑scale facility. In addition, the company expects operational synergies from an even closer collaboration.
ABOUT TREETOTEXTILE: Swedish-based TreeToTextile is driving systemic change in the textile industry, by providing the next-generation cellulose fibre for a resilient planet. Supported by the owners H&M Group, Inter IKEA Group, Stora Enso, Lenzing Group and LSCS Invest, TreeToTextile develops a renewable and resource-efficient cellulose fibre with attractive properties and low environmental impact, affordable to all. The fibre has the potential to complement or replace part of the cotton, viscose and polyester markets, in line with the company’s mission “Better fibres to all”.
ABOUT THE LENZING GROUP: The Lenzing Group stands for the responsible production of specialty and premium fibres based on regenerated cellulose. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibres are the raw material for a wide range of textile applications – ranging from functional, comfortable, and fashionable clothing through to durable and sustainable home textiles. TÜV-certified biodegradable and compostable Lenzing fibres are also ideal for demanding use in everyday hygiene applications.
