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Kontoor Brands

PRESS RELEASE / Launch

17 January 2025

 2 minutes
The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago.

Kontoor Introduces Lee X: An Innovative Platform that Redefines Men’s Apparel

GREENSBORO, N.C., U.S.: On Thursday, Lee, the iconic American brand known for timeless style and innovative fit solutions, launches Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design.

The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and...
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PRESS RELEASE / Announcement

28 September 2022

 3 minutes
The expertly crafted retail destinations will offer consumers an immersive experience with products from both brands and the opportunity to engage with Wrangler and Lee in a curated retail environment that brings to life the unique characteristics of each brand.

Lee and Wrangler Jeans to Open a Joint Denim Store in Berlin, with More European Flagship Stores to Follow

Antwerp, Belgium: Lee and Wrangler jeans are set to join forces to launch a denim store in Berlin. The new dual-branded store will offer consumers the ultimate denim experience, a retail concept that will be further introduced in select markets across Europe.

“Europe continues to be a key market for expansion for the Lee and Wrangler Brands. The new...
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Traceability / New Initiatives

6 March 2022

 3 minutes
VF advances, Kontoor partners to improve tools

VF advances, Kontoor Partners to Improve Tools

VF Corporation has met its own deadline on traceability maps for over 100 products, even as Kontoor Brands partners Arvind Limited and Cone Denim have agreed to share data currently not factored into the Higg MSI.

By
  • Staff Writer
Young India Fashion Survey 2025
Textile Recycling Expo
ITF Intertex Portugal 2025
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Tariffs and Seconds / SMART View Interview
If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

  • Subir Ghosh

24 April 2025
Circularity Narratives / ESCF Project Report
Participation in ESCF was not token—it demanded deep engagement from all. For Yee Chain, this meant drawing from years of hands-on trials in circular textile manufacturing. As supply chain partners, it was committed to share its existing knowledge and to advance development/ use of new knowledge and tools to actively contribute to the project.

Enabling Systemic Circularity and a Collective Push for Industry-Wide Change

  • Subir Ghosh

18 April 2025