It ain't fashion, if it ain't sustainable

Kontoor Brands

PRESS RELEASE / Launch

17 January 2025

2 minutes

Kontoor Introduces Lee X: An Innovative Platform that Redefines Men’s Apparel

GREENSBORO, N.C., U.S.: On Thursday, Lee, the iconic American brand known for timeless style and innovative fit solutions, launches Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design.

The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and...

PRESS RELEASE / Announcement

28 September 2022

3 minutes

Lee and Wrangler Jeans to Open a Joint Denim Store in Berlin, with More European Flagship Stores to Follow

Antwerp, Belgium: Lee and Wrangler jeans are set to join forces to launch a denim store in Berlin. The new dual-branded store will offer consumers the ultimate denim experience, a retail concept that will be further introduced in select markets across Europe.

“Europe continues to be a key market for expansion for the Lee and Wrangler Brands. The new...

Traceability / New Initiatives

6 March 2022

3 minutes

VF advances, Kontoor Partners to Improve Tools

VF Corporation has met its own deadline on traceability maps for over 100 products, even as Kontoor Brands partners Arvind Limited and Cone Denim have agreed to share data currently not factored into the Higg MSI.