GREENSBORO, N.C., U.S.: Kontoor Brands, Inc. today announced that it has completed the previously announced acquisition of Helly Hansen, the global outdoor and workwear brand.
“Today marks an exciting step forward for Kontoor as we expand our portfolio of iconic consumer brands. The acquisition of Helly Hansen will increase our growth profile, drive greater category, channel and geographic diversification, and increase our penetration in the attractive outdoor and workwear markets,” said Scott Baxter, President, Chief Executive Officer and Chairman of Kontoor Brands. “I want to thank the entire Helly Hansen team for their partnership as we have worked toward this exciting milestone. Together, I am more confident than ever we will create significant long-term value for our shareholders.”
Helly Hansen is expected to be immediately accretive to the Company’s revenue, adjusted earnings per share and cash flow in fiscal 2025, consistent with the Company’s outlook provided on May 6, 2025.
About Kontoor Brands: Kontoor Brands, Inc. is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders.
