It ain't fashion, if it ain't sustainable

Zara

Fast Fashion / Young Buyers

3 December 2024

4 minutes

Research has shown that peer influence can be a powerful driver for making more sustainable choices. The largest market for fast fashion is Gen Z, ages 12 to 27, many of whom are also concerned about climate change and might reconsider their fast-fashion buys if they recognised the connections between fast fashion and environmental harm.

Fast Fashion Is Taking a Costly Toll on Millions of Young Customers

Changes in consumer habits, new technologies and legislation can each help reduce demand for unsustainable fashion. The cost of cheap clothes worn a few times also adds up. Next time you buy clothing, think about the long-term value to you and the planet.

Paula M Carbone

Analysis

Fashtech Trends / AI Landscape

23 July 2024

4 minutes

Artificial Intelligence Poised to Radically Disrupt Fashion Industry Landscape

Generative AI could become a game-changer for the fashion industry, adding between US$150 and US$250 billion to operating profits within three to five years. While the fashion sector has only started integrating AI, the opportunities and challenges it presents are evident across all business processes.

Luana Carcano

Commentary

Greenwashing / State of Circularity

26 April 2023

5 minutes

Activists dressed as 'revolting mannequins' outside a Zara store in Bangkok, demand that the company 'Detox' now. For the new report. Greenpeace looked at the practices of all 29 Detox committed brands, and selected those which use a product marketing label which have a defined slogan, using positive terms such as “eco” “green” or “cares” such as Join Life (Zara), or Conscious (H&M).

Brands Hijacking Circularity with Misleading Narratives, No Attempt to Slow Down Fashion, Says Report

A Greenpeace report that hammers at the self-assessed ‘green’ claims by some top brands asserts that sustainability has become a communication goal without putting credible measures in place to realign their linear business models.

Staff Writer

PRESS RELEASE / Announcement

2 December 2022

2 minutes

Evrnu and Zara Launch Capsule Collection Made with Breakthrough Recycled Waste Material: NuCycl Lyocell

Seattle, U.S.: Zara, the global fashion brand and part of Inditex group, has tapped textile innovations company Evrnu to supply its breakthrough recycled waste material, NuCycl Lyocell, for a new capsule collection. Comprising two oversized collared shirts and wide-leg trousers, the Zara x Evrnu collection is available now on Zara.com and select...

Legal Wrangle / Trademark

1 April 2022

5 minutes

Inditex SA, a multi-billion-dollar apparel company with over 6,000 retail stores worldwide is taking legal action aganst Tara Sartoria, a small artisan-driven clothing business supporting independent artisans and women, for alleged violation of the former's trademark.

In a biZARA twist, Inditex goes with cudgels after one-woman biz

Fashion giant Inditex has taken umbrage to a Vietnam-born entrepreneur for using the name 'Tara Sartoria' for a small artisan-driven clothing business that she had founded and was selling through the website tarasartoria.com. A texfash.com report.