It ain't fashion, if it ain't sustainable

Gucci

Ideas for Change / Tackling Climate

5 August 2024

4 minutes

The issue with "market-based solutions" including carbon pricing/carbon offsets as those used by fashion brands is that they shift focus to actions that are not solutions but profit plays.

The Road Away from the Sustainability Roadblock

Sustainability must be globally branded in one set of images, symbols and stories based on archetypes that align with and inform sustainability.

Bill D'Arienzo

Commentary

Fashtech Trends / AI Landscape

23 July 2024

4 minutes

Artificial Intelligence Poised to Radically Disrupt Fashion Industry Landscape

Generative AI could become a game-changer for the fashion industry, adding between US$150 and US$250 billion to operating profits within three to five years. While the fashion sector has only started integrating AI, the opportunities and challenges it presents are evident across all business processes.

Luana Carcano

Commentary

Going Circular / Fashion Index 2024

3 July 2024

3 minutes

Gucci launched a collaboration with Vestiaire Collective, pioneering the f¬irst fully circular secondary luxury market, from quotation and authentication of a bag to sell-back to another consumer.

Just 3.2 Points on 10: That's How Bad 235 Top Global Fashion Brands Fare Together on Circularity

The latest 2024 Circular Fashion Index (CFX) that measures fashion brands’ efforts to extend the lifecycle of their products and materials based on seven dimensions, has just 25 out of 235 players scoring 5 out of 10 or more.

Staff Writer

Metaverse / NFT Trends

9 June 2022

4 minutes

In the coming years, NFTs are likely to meld with the virtual worlds of the metaverse, in the sense that many will probably be usable there.

NFTs: How Top Brands Like Nike And Prada Are Using Them – And What Could Go Wrong

It’s going to be fascinating to see how the market for NFTs develops. Total NFT sales for 2022 are heading for about £90 billion, more than double 2021 despite the fact that markets are sinking right now. The companies that succeed will probably be the ones that are alert to these risks, and view NFTs as a new revenue market to explore rather than a short-term opportunity.

Achilleas Boukis

Analysis

PRESS RELEASE / Launch

7 June 2022

1 minute

Ranveer Singh marks the launch of the adidas x Gucci collection

Adidas Originals Brand Ambassador and India’s own Gucci Boy, Ranveer Singh marks the launch of the Adidas x Gucci collection on 7 June by taking on to his social media handles and unveiling some of his favorite looks from the much-anticipated collection that created phenomenal hype in the fashion world globally earlier this year at Exquisite Gucci...