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Nic Sanders

Senior Lecturer, Management and Marketing University of Westminster
Nic Sanders

Nic Sanders is an experienced award-winning marketer and lecturer specialising in integrated marketing communication, retail, brands, customer experience and promotional marketing. His research interests are in all branches of retail marketing, as well as consumer and shopper behaviour.

 
 
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Handmade Sector / Artisans Report
The study uncovers systematic environmental blind spots that undermine claims about sustainable craft production. Most concerning is the complete absence of benefit-sharing disclosure under the Nagoya Protocol.

The Hidden Environmental Cost of Luxury: How Fashion Brands Fail Their Artisans

  • Special Correspondent

2 July 2025
Design Theft / Lululemon Lawsuit Commentary
Premium yoga wear giant Lululemon's case against wholesale powerhouse Costco represents more than a simple trademark dispute; it embodies the broader tension between accessibility and exclusivity that is reshaping the modern retail landscape.

Dupe Culture on Trial: Lululemon Slams Costco for Selling ‘Knockoff’ Yoga Gear

  • Special Correspondent

3 July 2025
 
Latest Specials
Marketing / Public Relations Analysis
By leveraging effective PR strategies, fashion brands can promote their commitment to sustainability, educate consumers about the importance of eco-friendly practices, and drive business growth while promoting a more sustainable future.

PR Remains Crucial for Sustainable Fashion Despite Influencer Boom

  • Suresh Gaur

8 July 2025
State of Workers / Pakistan Study Report
Pakistan’s labour laws require written employment contracts for all workers, and mandate that contracts be submitted to labour departments. Contracts must include the terms and conditions of employment and be provided to the worker. The reality in most factories is very different.

Invisible Stitches: The Hidden Human Cost of Pakistan’s Garment Exports

  • Special Correspondent

7 July 2025
 
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Bangla Apparel / The Awami Legacy Commentary
The political turmoil in Bangladesh has already seen the incumbent prime minister, Sheikh Hasina Wazed, feeling the country. As a new interim government takes over, all eyes will be on the country's readymade garments (RMG) industry, which serves as the de facto backbone of the country's economy.

Bangla Apparel Headed for Internal Turmoil as Links with Awami League Come Home to Roost

  • Subir Ghosh

8 August 2024
Under Scanner / Nike Wage Theft Analysis
Without binding frameworks, supply chains will continue to operate on a model of plausible deniability and race-to-the-bottom pricing.

Nike's Unpaid Wages and Erosion of Corporate Credibility in Global Supply Chains

  • Special Correspondent

8 May 2025
 
Latest Updates
Material Choices / Trainer Brands
The study focused on thirteen companies actively implementing sustainability practices, with data extracted from their public websites.

Study Reveals Gaps in Sustainability Among Eco-Friendly Trainer Brands

  • Staff Writer

4 July 2025
Fashion Impact / New Toolkit
The toolkit also highlights impacts that occur across all activities and affect various actors, specifically concerning own workers, workers in the value chain, and business conduct (e.g., gaps in anti-corruption measures, inadequate whistleblower protections).

New Fashion Impact Toolkit Maps 3,000 Sustainability Challenges Across Textiles Industry

  • Staff Writer

3 July 2025