Maryse Côté-Hamel
Maryse Côté-Hamel is a consumer behaviour specialist passionate about consumer education. She has studied, worked and taught in both French and English. She holds a Ph.D. in marketing from Concordia University.
Maryse is passionate about consumer education and responsible consumption. She wishes to contribute to the development of strategies aimed at helping consumers make decisions aligned with society, the planet and their long-term interests and well-being.
She is particularly interested in the management of financial resources (e.g. planning/impulsivity, spending), material resources (e.g. possessions, minimalism) and temporal resources (e.g. time management, time of day, sleep). Her approach is part of the “Transformative Consumer Research” movement.
