Marian Makkar

Dr Marian Makkar is a marketing academic whose research is anchored in consumer culture. She examines consumer effects on market development, consumption communities, consumer experiences, and market exclusion and dispossession. In particular to market exclusion, her recent work on cultural appropriation looks at how brands appropriate cultures that are less powerful, disadvantaged minority and indigenous groups.

Marian started her career in luxury retail as Marketing Manager of Alfred Dunhill Limited. She also worked in public relations handling FMCG brands, beauty products and luxury automotive brands that spanned the Middle East, Africa and New Zealand.