Louise Grimmer

Dr Louise Grimmer is Associate Head Research Performance and Senior Lecturer in Retail Marketing at the University of Tasmania. Louise is Associate Editor of the Journal of Consumer Behaviour, a 2021 Fulbright Scholar and Senior Fellow with the Institute of Place Management in the UK.

Louise researches local shopping precincts, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. Her other research interests are supermarket and department store retailing, thrift and sustainable shopping, tourism and retailing, issues management and crisis communications in the context of the retail industry, and how the digital economy is transforming traditional modes of shopping.

Louise is a Member (and Certified Practising Marketer - CPM) of the Australian Marketing Institute and a Member of the American Marketing Association. She hosts the retail podcast 'Shopology', has worked as a national radio presenter for the ABC, and writes the 'Retail Therapy' column for TasWeekend in The Mercury newspaper.

Louise is regularly sought out for expert comment by local, national and international media outlets and she has published in leading academic journals including Journal of Retailing and Consumer Services, Annals of Tourism Research, Journal of Small Business Management, Journal of Consumer Behaviour, International Journal of Retail and Distribution Management, and Asia Pacific Journal of Marketing and Logistics.