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Kristi Eaton

Founder & CEO ke comms
Kristi Eaton

Kristi Eaton is the founder and CEO of ke comms, a mission-driven public relations and content writing agency based in Tulsa, Oklahoma, USA, and working globally.

 
 
Most Popular
Handmade Sector / Artisans Report
The study uncovers systematic environmental blind spots that undermine claims about sustainable craft production. Most concerning is the complete absence of benefit-sharing disclosure under the Nagoya Protocol.

The Hidden Environmental Cost of Luxury: How Fashion Brands Fail Their Artisans

  • Special Correspondent

2 July 2025
Cyberattacks / Victoria's Secret Analysis
The wave of attacks targeting major retailers including Marks & Spencer, Co-op Group, and Harrods mean either coordinated criminal activity or copycat attacks exploiting similar vulnerabilities across the sector. Security experts have been talking about the unmistakable trend of cyberattacks specifically targeting retail operations, raising questions about industry-wide cybersecurity preparedness and the adequacy of existing protective measures.

How a Memorial Day Breach at Victoria’s Secret Laid Bare Retail’s Cyber Defences

  • Subir Ghosh

17 June 2025
 
Latest Specials
Q-comm India / Current Trends Analysis
Young professionals in Indian metros are driving fashion quick commerce with last-minute purchases and a preference for digital-first convenience.

Quick Commerce Finds Its Goldmine in Indian Fashion’s Urgency and Margins

  • Piyush Deogirikar

11 July 2025
Cotton Production / ICAC Study Analysis
Cotton’s "reputation" as a water-hungry crop has long shaped sustainability narratives, but new global data drills holes in that unsubstantiated theory. With 75% of its water needs met by rainfall and just 1.59% of global irrigation attributed to cotton, the real challenge lies in improving irrigation efficiency, not vilifying the fibre.

Cotton’s Water Myth Busted: New Global Study Exposes Flawed 'Thirsty Crop' Claims

  • Subir Ghosh

10 July 2025
 
Trending Now
Textile Recycling / Green Machine Interview
The Green Machine is licensed by HKRITA at cost price, meaning it only covers their costs with no extra margins. For H&M Foundation and HKRITA this open-source approach is key to reach maximum impact and to transform the fashion industry.

HKRITA’s Green Machine is Breakthrough that Recycling of Blended Textiles Needed, at Scale

  • Subir Ghosh

17 October 2022
Under Scanner / Nike Wage Theft Analysis
Without binding frameworks, supply chains will continue to operate on a model of plausible deniability and race-to-the-bottom pricing.

Nike's Unpaid Wages and Erosion of Corporate Credibility in Global Supply Chains

  • Special Correspondent

8 May 2025
 
Latest Updates
Material Choices / Trainer Brands
The study focused on thirteen companies actively implementing sustainability practices, with data extracted from their public websites.

Study Reveals Gaps in Sustainability Among Eco-Friendly Trainer Brands

  • Staff Writer

4 July 2025
Fashion Impact / New Toolkit
The toolkit also highlights impacts that occur across all activities and affect various actors, specifically concerning own workers, workers in the value chain, and business conduct (e.g., gaps in anti-corruption measures, inadequate whistleblower protections).

New Fashion Impact Toolkit Maps 3,000 Sustainability Challenges Across Textiles Industry

  • Staff Writer

3 July 2025