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Kristi Eaton

Founder & CEO ke comms
Kristi Eaton

Kristi Eaton is the founder and CEO of ke comms, a mission-driven public relations and content writing agency based in Tulsa, Oklahoma, USA, and working globally.

 
 
Most Popular
Close Look / Copenhagen Fiasco / I Analysis
Copenhagen Fashion Week’s transformation into a sustainability icon has become a case study in how image, ambition, and regulation now converge across the global fashion industry.

Copenhagen FW: How a Fashion Week’s Sustainability Claims Faced a Major Reckoning

  • Subir Ghosh

13 October 2025
Cotton Production / 2025 Rankings Interview
The 2025 Cotton Rankings highlight the widening gap between sustainability claims and real sourcing practices, with only 17 brands sourcing more than half of their cotton from certified suppliers.

Cotton Supply Chain Faces Crisis as Farmers Get Marginalised and Certification Loses Impact

  • Subir Ghosh

23 September 2025
 
Latest Specials
Return to Sender / Carbon Crisis Feature
Returned garments move through extensive transport loops that add thousands of unseen kilometres to each purchase, turning convenience into one of fashion’s largest emission sources.

Inside the Growing Carbon Crisis Behind Fashion’s Easy-Return Culture

  • Special Correspondent

23 October 2025
Second Chance / Guatemala Story / II Feature
Across Guatemala’s markets, women transform imported clothes into economic lifelines—sorting, repairing, and reselling garments that global systems label as waste, sustaining families and extending textile lifecycles.

Female Traders Drive Guatemala’s Secondhand Clothing Economy’s Real Value

  • Subir Ghosh

22 October 2025
 
Trending Now
NextGen Materials / NFW Collapse Analysis
Natural Fiber Welding was once hailed as a pioneer of sustainable materials, but its downfall shows how investor impatience and brand reluctance to commit undermined commercial viability.

Harsh Economics and Natural Fiber Welding’s Collapse: Investors, Brands Should Share Blame

  • Subir Ghosh

12 September 2025
Material Innovation / Tandem Repeat Interview
Tandem Repeat stems from a 15-year research effort, which includes 8 years in the lab and 7 years in industry, dedicated to creating protein-based solutions materials.

Combining Protein and Lyocell Using Chemistry and Biology: Material Innovation Ready to Expand

  • Richa Bansal

7 February 2025
 
Latest Updates
Shopping Trends / Metaverse Art
Generative art inside virtual fashion stores enhances perceptions of exclusivity and aesthetic pleasure, creating immersive experiences that bridge design, technology, and retail within emerging metaverse environments.

New Study Reveals AI-Driven Art Boosts Engagement for Both Mass and Luxury Retailers in the Metaverse

  • Staff Writer

23 October 2025
NextGen Materials / MycoWorks Crisis
4. Mycelium materials promised a revolution in sustainable design; their economic challenges reveal how innovation alone cannot sustain industries without consistent demand and viable production models.

Scaling Down to Scale Up: MycoWorks Announces Closure of US Plant to Refocus on Processing

  • Special Correspondent

22 October 2025