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Kristi Eaton

Founder & CEO ke comms
Kristi Eaton

Kristi Eaton is the founder and CEO of ke comms, a mission-driven public relations and content writing agency based in Tulsa, Oklahoma, USA, and working globally.

 
 
Most Popular
Recycling Crisis / Tshirt Study Report
The environmental cost of a cotton t-shirt is set long before it reaches a shop floor, determined by cultivation, water use and the inefficiencies of industrial fibre processing.

Why Bangladesh Loses More Cotton Than Norway's Best Recycling System Can Ever Recover

  • Special Correspondent

28 May 2026
Cotton Futures / CottonInc Study Analysis
Biogenic carbon absorbed during crop growth can invert a fibre's climate profile at the point of production though the permanence of that storage depends on what happens to the product after it leaves the farm.

The Fight Over Cotton's Future Is a Fight Over Accounting

  • Subir Ghosh

21 May 2026
 
Latest Specials
Event Roundup / Intertex Portugal Interview
Trade fairs now face a more exacting standard, where attendance matters less than relevance, qualification and business conversations that continue afterwards with intent.

Physical Fairs Still Matter When Trust Becomes the Scarcer Commodity

  • Subir Ghosh

4 June 2026
Footwear Footprint / Recycling Issue Report
Near-infrared scanning technology, adapted from the apparel sector, cannot identify materials in black soles where carbon black pigments absorb rather than reflect infrared light, accounting for 37% unknown results across the sample.

The Sneaker Economy Has a Structural Recycling Problem, Finds Fashion for Good Study

  • Special Correspondent

2 June 2026
 
Trending Now
Product Impact / New Study Report
Understanding that the environmental crisis is more than just carbon emissions will ensure that as companies work to reduce their carbon footprint, they are aware of how their business impacts the environment on other fronts. Failure to do so risks shifting impact from one category to another unknowingly.

Raw Materials and Manufacturing Account for 90% of Fashion Product’s Environmental Footprint

  • Special Correspondent

25 April 2025
SecondHand / Trade Standards Commentary
Global trade in secondhand clothing has expanded sharply over three decades, exposing weaknesses in customs classification and raising new questions about how reuse and waste are distinguished at the border.

Secondhand Clothing Boom Now Faces a Regulatory Reckoning, Sorting Standards Needed

  • Subir Ghosh

16 February 2026