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Kristi Eaton

Founder & CEO ke comms
Kristi Eaton

Kristi Eaton is the founder and CEO of ke comms, a mission-driven public relations and content writing agency based in Tulsa, Oklahoma, USA, and working globally.

 
 
Most Popular
Event Roundup / TRE 2025 Commentary
The inaugural edition of the Textiles Recycling Expo, held at Brussels Expo, a central and accessible venue for a topic so closely tied to European policy initiatives and industrial strategy, managed to gather a broad spectrum of participants, from textile brands and recycling technology providers to EU policymakers, NGOs, and governmental institutions.

Textiles Recycling Expo 2025 Sets the Tone for Europe’s Circular Textile Future

  • Sebastian Schmidt

11 June 2025
AI Trends / Advertising Commentary
Digital twins — virtual replicas of real people — are gaining traction in marketing to enhance personalisation, streamline content creation and deepen customer engagement.

Digital Clones of Real Models Are Revolutionising Fashion Advertising

  • Luana Carcano

26 May 2025
 
Latest Specials
Consumer Trends / Viet Nam Commentary
Gen Z, with a population of over 15 million in Viet Nam, a tech-savvy, socially conscious cohort is flexing its economic muscle, projected to account for 40% of consumer spending by 2030. Their demand for transparency and sustainability is forcing brands to rethink their strategies.

Green Dreams or Greenwashing? Gen Z’s Battle for Sustainable Fashion in Viet Nam

  • Special Correspondent

18 June 2025
Cyberattacks / Victoria's Secret Analysis
The wave of attacks targeting major retailers including Marks & Spencer, Co-op Group, and Harrods mean either coordinated criminal activity or copycat attacks exploiting similar vulnerabilities across the sector. Security experts have been talking about the unmistakable trend of cyberattacks specifically targeting retail operations, raising questions about industry-wide cybersecurity preparedness and the adequacy of existing protective measures.

How a Memorial Day Breach at Victoria’s Secret Laid Bare Retail’s Cyber Defences

  • Subir Ghosh

17 June 2025
 
Trending Now
Fashion History / Style in my DNA Analysis
1948. Jamaicans on board the Empire Windrush.

Extracts: Style in my DNA — 70 Years of Caribbean Fashion

  • Special Correspondent

28 June 2022
Best Practices / Textile Manufacturing Commentary
The textile industry continues to experience a paradigm shift where short-term greed and profiteering are more important than the proper care of our planet, our people, and our products.

Reducing the Environmental Impact of a Textile Dye House

  • Charles W Stewart

24 January 2023
 
Latest Updates
Cotton Standards / Better Cotton
With growing climate threats and biodiversity loss, Better Cotton is positioning itself to align with global calls for systemic agricultural transformation.

Better Cotton Announces Regenerative Makeover

  • Staff Writer

20 June 2025
Tackling Waste / Ghana
Kantamanto Market, once a hub of circular ingenuity, has become a frontline victim of global fashion's waste crisis, with nearby Korle Lagoon suffering devastating ecological consequences.

Amicus Brief Exposes Fashion’s Waste Crisis in Ghana, Calls for Trade Accountability

  • Staff Writer

19 June 2025