It ain't fashion, if it ain't sustainable
texfash.com
 
  1. Home
  2. All Writers
  3. Joëlle Vanhamme
 

Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

Most Popular
Recycling Textiles / Europe Study Commentary
The promise of textile circularity has grown faster than the industrial infrastructure needed to deliver it, raising hard questions about economic viability.

T2T Recycling: The Bill for Circular Fashion Is Larger Than Anyone Admits

  • Subir Ghosh

31 March 2026
Going Circular / EOL Textiles / II Report
Policy frameworks for textile circularity are being assembled across Europe at legislative speed, but the industrial and logistical conditions they depend on are taking longer to arrive.

The Real Test of Textile Policy Is Not Ambition but What Survives Contact

  • Special Correspondent

2 April 2026
 
Latest Specials
Second Chance / Consumer Choice Report
Consumer research across Norway and Germany finds that garment hygiene and condition, not environmental concern, determine whether clothing rental gains mainstream traction.

Renting Clothes Is Still Losing to the Comfort of Simply Buying New

  • Special Correspondent

14 April 2026
Recycling Crisis / Design Issue Report
The decision of what a textile product is made from increasingly determines what becomes of it—a shift that places environmental responsibility firmly within the design process itself.

The Textile Industry's Recycling Problem Was Always a Design Problem

  • Subir Ghosh

13 April 2026
 
Trending Now
Going Circular / Challenges Ahead Analysis
We already have many patented recycling solutions for both natural and synthetic materials, but they are still working on the linear model competing with virgin feedstock and unable to match the commercial scale yet. We need new global standards and clear communication with consumers, so that they can make informed choices based not just on price or claims.

The Circular Textile Revolution — Breaking the Linear Model

  • Anna Garton

20 January 2025
Second Chance / Consumption Growth Commentary
Clothing rental companies should collaborate to share information and develop a deeper understanding of the environmental impacts of their practices. Through such cooperation, they can better target consumer segments and promote more responsible consumption behaviours.

Yes Folks, Clothing Rentals Can Actually Encourage Increased Consumption Among Certain Consumers

  • Joëlle Vanhamme
  • Valerie Swaen

6 January 2025