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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

Most Popular
Greenwashing / The Tanja Story Interview
Consumer complaints in Denmark prompted scrutiny of how fashion companies frame sustainability in marketing and public communication.

First Person: How a Danish Researcher Forced Fashion to Confront Its Greenwashing Compulsion

  • Subir Ghosh

6 November 2025
Faultlines / Politics of Waste / V Feature
Global efforts to define textile “waste” versus “reuse” could reshape international trade and environmental regulation, determining whose economies thrive and whose livelihoods are jeopardised under circularity rules.

The Global Waste Paradox: When Circularity Turns Political

  • Subir Ghosh

14 November 2025
 
Latest Specials
Fibre Innovation / New Launch Interview
A shift toward circular materials is prompting fashion to rethink where value begins, and how overlooked waste streams can shape the next phase of fibre innovation.

A New 'Circular' Fibre Launch Redraws How Fashion Handles Its Material Waste

  • Special Correspondent

2 December 2025
Circularity Issues / Trims Interview
Circularity ambitions meet practical limits when the smallest material decisions shape the viability of large-scale recycling pathways.

Trims Becoming the Hidden Faultline Splitting Circular Ambitions From Industrial Reality

  • Subir Ghosh

1 December 2025
 
Trending Now
Manmade Fibres / Highlact Feature
Highlact products will biodegrade under certain compost conditions. At a compost temperature of 68°C and a moisture content of around 50%, the compost decomposes in six days flat!

From the Land of Innovation: A T-shirt that Decomposes in Six Days Flat

  • Subir Ghosh

26 September 2022
Event Preview / Intertex Tunisia Interview
Tunisia’s textiles and apparel sector employs more than 160,000 people, accounting for over 40% of industrial jobs, with women forming around three-quarters of the workforce.

Global Buyers View Tunisia as Strategic Nearshoring Hub for Diversified and Resilient Supply Chains

  • Subir Ghosh

30 September 2025
 
Latest Updates
Innovation / Composite Fabric
A biodegradable nanofibre fabric engineered to keep the body cooler under intense sunlight.

A Breakthrough Cooling Fabric Designed to Beat Extreme Heat

  • Staff Writer

26 November 2025
Research / Waterproof Coating
Along with fibres made from wood, the fungus produced a layer that blocks water, oil and grease absorption, and this impervious film could be used as an alternative to single-use plastic wrap and paper cup coatings.

New Waterproof Coating on Sustainable, Biodegradable Materials Could Reduce Use of Single-Use Plastics

  • Staff Writer

25 November 2025