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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

Most Popular
Recycling Story / Avantium Interview
In Dawn’s model, the stronger commercial driver comes from converting cellulosic content, with polyester recovery remaining important but secondary to the wider economics of industrial deployment.

Polycotton Recycling Faces a Scale Test That Chemistry Alone Cannot Solve

  • Subir Ghosh

21 April 2026
SecondHand / Waste Flows Interview
Global clothing debates often ignore the basic commercial truth that garments move because people actively choose to buy them.

Evidence Challenges Claims of Waste Hidden in Clothing Trade Flows

  • Special Correspondent

16 April 2026
 
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HSBC Downgrade / Nike Impact Analysis
Once a reliable proxy for global consumption growth, major sportswear labels now face a market in which scale and cultural recognition are no longer sufficient to guarantee investor confidence or competitive position.

The Sportswear Market Has Changed the Rules and the Biggest Players Are Exposed

  • Subir Ghosh

28 April 2026
Event Call / ITMA 2027 Feature
Textile start-ups face their decisive test after visibility, when early attention must become trials, funding, partnerships and adoption inside working production systems worldwide.

Start-Ups Cross the Valley Between Textile Visibility and Factory Adoption

  • Special Correspondent

27 April 2026
 
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War Effects / Surat Exodus Feature
The decision to leave is rarely about wages alone; it is about whether a city can sustain the basic conditions that make staying possible. In Surat, those conditions have collapsed.

Paying for a Distant War: Surat's Migrant Textile Workforce Is Leaving 'Coz It has Run Out of Gas

  • Richa Bansal

27 March 2026
Hemp Prospects / France Overview Interview
Despite France’s pioneering role in hemp, fibre processing remains fragmented and small-scale, with underinvestment in infrastructure hampering its ability to compete with dominant synthetic materials.

With French Hemp, Spinning Mills Remain in an Experimental Phase, but There's Hope

  • Subir Ghosh

22 September 2025