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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

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Rethinking Circularity / Garments Apart / I Feature
Where performance apparel meets its limits, the real question is not what a garment is made from, but how it was conceived to end.

Four Partners, One Jacket, and a New Logic for End-of-Life

  • Subir Ghosh

6 April 2026
Rant Control / Shein Circularity Commentary
Corporate sustainability language has evolved beyond grand ecological promises into something harder to challenge—the rhetoric of everyday pragmatism and consumer common sense.

Rise and Shein: The Circularity Report That Laundered a Business Model in Plain Sight

  • Subir Ghosh

30 March 2026
 
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Rethinking Circularity / Garments Apart / II Feature
The argument for circular outerwear does not begin at the end of a garment's life. It begins with what the garment is made from, and why those choices matter.

Circular Design Is Not Compromising Performance; It Is Redefining What Performance Means

  • Subir Ghosh

8 April 2026
State of Sourcing / China Angle Report
A decade of deliberate diversification has redistributed apparel assembly across multiple countries, without meaningfully reducing dependence on Chinese upstream supply chains.

The Sourcing Story: Industry Rewrote Its Geography Without Rewriting Its Dependence

  • Richa Bansal

7 April 2026
 
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Lessons from that Day / Rana Plaza @ 10 / II Interview
The Bangladesh Garment Manufacturers and Exporters Association (BGMEA), the apex trade body in Bangladesh representing its readymade garments industry, particularly the woven garments, knitwear and sweater sub-sectors, has realigned its vision with the UN Sustainable Development Goals, and even emerged with a new logo, coded as 'nine-dots'.

Moving On: Green Garments Are the Face of Bangladesh’s Apparel Industry Today

  • Richa Bansal

25 April 2023
Cotton Landscape / Ethiopia Resurgent / II Interview
Farmer cooperatives and private producers are strengthening collaboration to improve cotton quality, consistency, and supply reliability across key production zones.

How Ethiopia Aims to Transform Its Cotton Heritage into Global Competitiveness

  • Subir Ghosh

27 October 2025