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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

Most Popular
NextGen Materials / NFW Collapse Analysis
Natural Fiber Welding was once hailed as a pioneer of sustainable materials, but its downfall shows how investor impatience and brand reluctance to commit undermined commercial viability.

Harsh Economics and Natural Fiber Welding’s Collapse: Investors, Brands Should Share Blame

  • Subir Ghosh

12 September 2025
Cotton Markets / India Imports Report
India’s suspension of cotton import duties until 30 September was announced against the backdrop of strained trade talks with the US.

India Bows to Trump Tariffs, Sacrifices Farmers by Scrapping Cotton Import Duty for US Suppliers

  • Special Correspondent

20 August 2025
 
Latest Specials
Hemp Prospects / Valbiom Interview
Introducing new high-value crops brings strong agronomic and environmental benefits for farmers, creating opportunities that extend across marginalised communes and less-resourced agricultural communities.

Europe’s Bioeconomy at a Crossroads as Valbiom Pushes for Scalable Hemp and Bio-Based Materials

  • Subir Ghosh

17 September 2025
Culture Talk / Design Pratices Interview
What we need is a culture of dreaming and innovation. Students should be encouraged to think beyond the obvious, anticipate societal changes — in economy, culture, technology, climate — and respond with creative solutions. Design is not just about aesthetics, it is problem-solving.

How Indian Design and Craft Can Stay Relevant by Blending Tradition with Modern Innovation

  • Richa Bansal

16 September 2025
 
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Country Overview / Egypt Prospects Commentary
The majority of the Egyptian garment industry's 1.5 million workers, 50% of whom are female, are unbanked, and are paid in cash.

Egypt Stakes Its Claim as Global Textiles and Apparel Powerhouse

  • Subir Ghosh

14 July 2025
Handmade Sector / Artisans Report
The study uncovers systematic environmental blind spots that undermine claims about sustainable craft production. Most concerning is the complete absence of benefit-sharing disclosure under the Nagoya Protocol.

The Hidden Environmental Cost of Luxury: How Fashion Brands Fail Their Artisans

  • Special Correspondent

2 July 2025