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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

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European Hemp / Cultivation & Agronomy / I Feature
Europe’s green-fibre revival shows progress and fragility in equal measure — a crop celebrated for sustainability, yet still learning how to turn environmental virtue into dependable farm economics.

From Flax Habits to Hemp Futures: Europe’s Learning Curve Begins

  • Subir Ghosh

6 October 2025
Hemp Prospects / France Overview Interview
Despite France’s pioneering role in hemp, fibre processing remains fragmented and small-scale, with underinvestment in infrastructure hampering its ability to compete with dominant synthetic materials.

With French Hemp, Spinning Mills Remain in an Experimental Phase, but There's Hope

  • Subir Ghosh

22 September 2025
 
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European Hemp / Markets & Adoption / III Feature
The Hemp4Circularity project in May 2024 organised a weaving demonstration in Ghent, Belgium. The event was organised by FTILab+ and HOGENT to showcase project work.

From Boutique Fibre to Industry Standard: Hemp Faces Its Market Test

  • Subir Ghosh

8 October 2025
European Hemp / Processing & Technology / II Feature
To gain a better understanding of the realities of hemp textile growing, the partners in the Hemp4Circularity project in 2023 went out to meet farmers. In France, Lin et Chanvre Bio conducted a survey of hemp-growing farmers in Normandy and Hauts de France.

Processing Power, Not Acreage, Will Decide Hemp’s Future in Europe

  • Subir Ghosh

7 October 2025
 
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Recycling Story / Nyloop Interview
This visualises the process flow: Starting with textile waste, CircularFabrics recovers nylon in the form of powder from the textile matrix. The powder is then transformed into pellets which can be used to spin yarns, for example. .

How CircularFabrics is Redefining Nylon Recycling Through Low-Impact Chemistry

  • Subir Ghosh

30 June 2025
Material Innovation / Tandem Repeat Interview
Tandem Repeat stems from a 15-year research effort, which includes 8 years in the lab and 7 years in industry, dedicated to creating protein-based solutions materials.

Combining Protein and Lyocell Using Chemistry and Biology: Material Innovation Ready to Expand

  • Richa Bansal

7 February 2025
 
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