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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

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Branding Evolution / Influencers Analysis
Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

  • Piyush Deogirkar

30 April 2025
Circularity Narratives / ESCF Project Report
Participation in ESCF was not token—it demanded deep engagement from all. For Yee Chain, this meant drawing from years of hands-on trials in circular textile manufacturing. As supply chain partners, it was committed to share its existing knowledge and to advance development/ use of new knowledge and tools to actively contribute to the project.

Enabling Systemic Circularity and a Collective Push for Industry-Wide Change

  • Subir Ghosh

18 April 2025
 
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Event Preview / Intertex Portugal Interview
ITF Intertex Portugal expects the participation of over 250 top-tier exhibitors, alongside the anticipated presence of more than 5,000 professionals from over 20 countries.

Balancing Between Nearshoring and Regional Supply Chains with a Global Outlook

  • Subir Ghosh

3 May 2025
Denim Finishing / EIM Report Interview
Environmental Impact Measuring (EIM) combines user input with strict benchmarking and automated calculations. To ensure data integrity, it uses a dual system: an accreditation programme for users and third-party validation by GoBlu International.

Future Lies in Hybrid Models Where High-Level LCAs Are Supplemented by Granular Data

  • Subir Ghosh

2 May 2025
 
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Retail Prospects / India Story Commentary
The untapped potential of India’s smaller cities is expected to drive the next phase of retail growth. A research report indicates that 60% of the country’s retail growth in the next 2-3 years will come from Tier 2 and Tier 3 cities.

Retail in India – 2025: A Promising Future Backed by Insights and Statistics

  • Susil S Dungarwal

2 January 2025
Cotton Row / Control Union Interview
India’s overall cotton production of over 360 lakh bales (about 6.12 million tonnes, mt) accounts for around 25% of the global output. The production of organic cotton in India is 1.23 mt, which is 51% of global organic cotton production of 2.40 mt.

Cotton a risk crop, increasing pressure to certify, says Control Union

  • Richa Bansal

18 April 2022
 
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