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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

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Rethinking Circularity / Scaling Up Analysis
The store, the sales advisor and the after-sales experience convert technical detail into information that shapes how a client actually cares for and keeps a product.

Fashion Does Not Lack Circular Solutions, It Lacks Connections Between Them

  • Iuliia Moiseienko

9 September 2026
Biomaterials / Labels and Trust Interview
Replacing fossil inputs with plant-derived carbon can reduce dependence on non-renewable resources, but the gain is only as credible as the evidence offered to support it.

Bio-Based Textiles Need Honest Labels before Their Green Claims Can Be Trusted

  • Subir Ghosh

1 October 2026
 
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Functional Fabrics / Wellness Interview
A new kind of clothing earns its place only when buyers can see a real use, consistent performance and proof that matches what the label promises.

From Laboratory Swatch to Finished Garment, the Promise Must Hold at Every Stitch

  • Subir Ghosh

5 October 2026
Handmade India / Dyes & Labour Interview
Colours drawn from plants shift with season, soil, water and temperature, asking makers to work with a living material and its variations instead of a fixed industrial formula.

Fashion's Appetite for Handmade Irregularity Must Extend to the Labour behind It

  • Subir Ghosh

2 October 2026
 
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War Effects / Surat Exodus Feature
The decision to leave is rarely about wages alone; it is about whether a city can sustain the basic conditions that make staying possible. In Surat, those conditions have collapsed.

Paying for a Distant War: Surat's Migrant Textile Workforce Is Leaving 'Coz It has Run Out of Gas

  • Richa Bansal

27 March 2026
Handloom Livelihoods / Women of the Loom / V Feature
For generations the value of heritage cloth reached global markets while its makers stayed anonymous, a separation the Atelier now tries to close by attaching names to work.

New Programme Tests Whether Artisan Labour Can Command Luxury Prices Globally

  • Richa Bansal

14 August 2026