Iuliia Moiseienko

Iuliia Moiseienko is a luxury retail professional with international experience in fashion and luxury retail across the United States and the UAE. She currently works as a Fashion Advisor at Prada Valley Fair in San Jose, California. Her previous roles include Fashion Sales Associate at Chanel in Dubai, as well as positions at Bloomingdale's Valley Fair and Zara in Dubai. Before entering fashion, she gained experience in tourism and hospitality, and she has also worked in event management in the UAE, including major international sporting events.

With more than a decade of direct engagement with consumers in the luxury and fashion sectors, her professional focus centres on sustainable fashion, the circular economy, consumer behaviour, responsible luxury, and the intersection of fashion, technology and sustainability.

Drawing on her day-to-day experience at the intersection of the luxury product, the brand and the client, she writes from a practical retail perspective. Her work examines how customers make decisions, how they perceive materials, craftsmanship, provenance and longevity, and how sustainability influences perceived value. She is particularly interested in the ways luxury retail can contribute to the transition toward a circular economy — through repair, resale, informed client conversations and the responsible use of technology.