Elaine L Ritch

Dr Elaine Ritch is a senior lecturer in marketing at Glasgow Caledonian University and she is the programme leader for BA(hons) International Marketing. Elaine has presented her research at International conferences and has published in International journals and book chapters. Her co-edited book, New Perspectives in Critical Marketing and Consumer Society’, was published in March 2021. Elaine is a fellow of the Higher Education Academy.