Alana James
Dr Alana James is an experienced fashion designer, educator and researcher focused on creating sustainable change in the future of the fashion industry. She believes that garments should not be beautiful at the expense of people and the planet and through innovative design approaches aims to embed responsible values throughout the fashion product lifecycle.
From a research perspective Dr James engages in challenge-led investigations that reflect contemporary societal issues. From an educational perspective she encourages students to think differently, creating ambitious sustainable solutions.
Approaching complex issues from a multi-stakeholder approach, her strengths include engaging with fashion consumers and applying design strategies to encourage small shifts in behaviour towards large-scale sustainable change.
