Kenya Gets $39 million to Take on Asia; Norfund to Invest in Balaji and Hela

Two Kenyan textile manufacturers have received big-ticket investments with the aim to create jobs and improve lives through investing in sustainable businesses.

Long Story, Cut Short
  • Norfund, the Norwegian Investment Fund for Developing Countries, is foraying into the African textiles industry.
  • Nairobi-based Balaji Group and the Sri Lankan Hela Apparel Holdings have received the funding from two entities.
  • This funding commitment also promotes the UN’s Sustainable Developments Goals 5 (gender equality), 6 (clean water & sanitation), 8 (decent work & economic growth) and 12 (responsible consumption and production).
The textiles and apparel sector is a key driver of economic growth in Kenya. The country is a net importer, and export-oriented industries like textiles and apparel manufacturing play a critical and central role in improving its trade balance.
Key Driver The textiles and apparel sector is a key driver of economic growth in Kenya. The country is a net importer, and export-oriented industries like textiles and apparel manufacturing play a critical and central role in improving its trade balance. Norfund

Norfund, the Norwegian Investment Fund for Developing Countries, is foraying into the African textiles industry with big-ticket investments in two manufacturers in Kenya.

  • Norfund and Ethos Mezzanine Partners 3, one of Africa’s most renowned investment companies, together invest $25 million ($12.5 million each) in the Balaji Group. The goal is to create at least 6,000 new direct jobs and a further 6,000 indirect jobs in the company.
  • Norfund’s investment of $14 million in Hela Apparel Holdings will support additional investment in the Kenyan manufacturing facility which will enhance productivity and create new employment opportunities. The company will also use the capital to build a sustainable local supply chain in East Africa.

The Backdrop: The COVID-19 pandemic and increased perception of political risk have increased the pressure on differentiation and developing alternatives to Asian textile production.

The Investments: The textiles and apparel sector is a key driver of economic growth in Kenya. The country is a net importer, and export-oriented industries like textiles and apparel manufacturing play a critical and central role in improving its trade balance.

  • The textiles and apparel sector is relatively underdeveloped in Kenya compared to many Asian economies where it has played a key role in underpinning economic growth and creating new jobs on a large scale. 
  • In Kenya there are already more than 50,000 workers (majority of whom are women) that are employed in the sector, and there remains considerable potential for further growth.
  • The investors bring much needed capital to fund the Balaji Group’s further growth. By financing the replacement of Balaji’s old washing facility with new modern washing machines, its manufacturing capacity will increase by 300%, while reducing electricity use by 20-30%, water consumption by 70% and chemical use by 60%. The company has also already installed a 1.8MW captive solar plant to advance its ambitions of running a more environmentally sustainable operation. The new funding will also enable further investments in sewing machines that will expand production capacity and contribute to increasing the number of garments produced per hour.
  • The proceeds from Norfund’s investment will also be utilised to strengthen Hela's strategic supply chain partnerships in East Africa. This will enable Hela to leverage regional sourcing from Kenya and Tanzania to a larger extent, providing significant cost and lead time advantages for manufacturing in the region. A potential supply chain investment is also being considered by Hela for the proceeds. Proposed Capex investments within the Kenyan manufacturing facility on process automation will enhance productivity and place the facility in a more competitive position within the region. NDBIB, Sri Lanka, was the Financial Advisor for the transaction.
The textiles and apparel sector is relatively underdeveloped in Kenya compared to many Asian economies where it has played a key role in underpinning economic growth and creating new jobs on a large scale.
Keen to Develop The textiles and apparel sector is relatively underdeveloped in Kenya compared to many Asian economies where it has played a key role in underpinning economic growth and creating new jobs on a large scale. Norfund

The Manufacturers: Norfund is investing in the two Kenyan textile manufacturers in line with its aim to create jobs and improve lives through investing in sustainable businesses.

  • The Balaji Group is based in an Export Processing Zone in Nairobi, Kenya where it operates the largest apparel manufacturing business in Sub-Saharan Africa, producing garments for many global brands and retailers which are exported predominantly to the USA.
  • The Balaji Group already employs over 12,000 people, and with the capital support of Norfund and Ethos Mezzanine Partners it aims to hire 6,000 new direct workers and create opportunities for another 6,000 indirect jobs across the value chain.
  • Hela Apparel Holdings PLC is a Sri Lankan apparel supply chain solution provider with a global manufacturing footprint, which has established itself in Kenya, Ethiopia and Egypt, with over 10,000 employees across Africa. 
  • Hela Kenya, established in 2016, is the largest manufacturing facility within the Hela Group and employs over 4,000 people. The facility is also one of the largest of its kind in Kenya, and currently produces approximately 20% of the country’s total apparel exports. 
  • Hela was the first major Sri Lankan apparel manufacturer to establish operations in Kenya and has played a leading role in the rapid growth of the industry across the continent over recent years, with the subsequent establishment of manufacturing locations in Ethiopia and Egypt.

What They Said:

Africa has a unique possibility to use this moment to develop more of the millions of jobs needed for the continent’s young and growing population, and this has to happen in a sustainable manner.

William Nyaoke
Regional Director (East Africa)
Norfund

Ethos Mezzanine Partners provides growth and replacement capital to mid-market businesses across East Africa, the Horn, and Southern Africa. We are excited to partner with the Balaji Group and Norfund to fund the next phase in its growth trajectory that spans 21-years since it was founded by Pankaj and Amit Bedi. This funding commitment also promotes the UN’s Sustainable Developments Goals 5 (gender equality), 6 (clean water & sanitation), 8 (decent work & economic growth) and 12 (responsible consumption and production).

Phillip Myburgh
Managing Partner 
Ethos Mezzanine Partners

Our story is one of resilience and commitment to our vision to create a legacy institution in the sector. We are grateful for the opportunity to have worked with Norfund and Ethos Mezzanine Partners, whose core values are development and improving people's lives, which is directly aligned with what Balaji’s endeavour is too.

Pankaj Bedi
Chairman 
Balaji Group

Given the increasingly unpredictable global environment, establishing long-term financing relationships with strategic partners who share our vision for Africa as a global apparel sourcing hub plays a critical role in ensuring the envisioned plans for growth are realized. Hela’s African operations provide livelihoods to thousands of people, and our continued growth as a manufacturer will help us continue to strengthen and empower many communities across the globe.

AR Rasiah
Chairman 
Hela Apparel Holdings

Norfund is one of the largest shareholders of our ultimate parent, NDB Bank, and our relationship with them has been a very successful one indeed, and this transaction was no exception. The wealth of knowledge gained by our prior dealings with Norfund and other DFIs enabled us to successfully execute this transaction, which is Hela’s first fundraising via a DFI. We are extremely pleased to have advised Hela in our debut transaction in the African Region and look forward to working with them in realizing their plans in Africa.

Darshan Perera
Chief Executive Officer 
NDBIB

 

 
 
  • Dated posted: 6 March 2023
  • Last modified: 6 March 2023