Activewear

A study on post-consumer policies in the athleticwear sector has revealed that eco-conscious consumers are not well-served by clothing companies claiming green credentials, and environmental circular economy initiatives for activewear enterprises are limited by where firms and consumers are located, preventing them from being fully effective.

Using biotechnology to design performance products, a US-based enterprise has launched a line of activewear using 100% petroleum-free wicking technology derived from microalgae instead of fossil fuels.