Virtual Fitting

Google has enhanced its online shopping platform with new AI features, including virtual try-ons, trend tracking, and dynamic price alerts. This marks a continuation of its effort to embed generative AI into consumer search and discovery experiences. The update expands on earlier launches, adding more functionality and fashion-specific tools to compete in the evolving e-commerce space.

Researchers from the MIT Self-Assembly Lab have developed a 4D knit dress that promises to be more sustainable than traditional fashion to both the consumer and the producer.

Virtual fitting rooms can sometimes be a bane, or so says a new research. Consumer behaviour through the lens of psychology reveals that VFR can hurt the self-esteem of certain customer segments, and also impact overall sales.