Durability

A new study has challenged assumptions about fashion pricing and garment quality. Testing 47 t-shirts using industry standards, researchers have found no correlation between price and durability. Budget garments often outperformed designer ones, while synthetic fibre blends proved more durable than pure cotton. The findings support upcoming legislation requiring brands to declare durability metrics.

The lack of universal industry standard has prompted global retailer Primark to come up with its own Durability Framework that spells out guidance designed to encourage longer-lasting clothing across the fashion industry.

The Ecodesign for Sustainable Products Regulation (ESPR), flagship initiatives of the Green Deal and Europe’s circular economy objectives, which sets requirements for sustainable products, was adopted by the European Council Monday.

The Apple FineWoven material that was touted as a more environment-friendly alternative to leather has failed the elementary test of durability, apart from the fact that the tech giant's unqualified claims have been exposed by laboratory tests.

The Big Daddies of sportswear have cut a sorry figure yet again as a Mexican consumer body has slammed them for being over-priced and lacking in quality.