Digital Product Passport

At EU Green Week 2025, leaders reaffirmed that circular economy is not just green policy—it’s Europe’s competitive strategy. From the upcoming Circular Economy Act to fast fashion regulations, the EU aims to reduce resource dependency, boost innovation, and scale circular systems. Now, the focus shifts from ambition to implementation.

By integrating physical tracers with blockchain-backed data, Aware offers brands and producers verifiable proof of origin, enabling compliance, circularity, and transparency—particularly crucial as regulatory frameworks like the UPV Textiles Act take hold globally. Koen Warmerdam, Co-founder and Brand Director of Aware, shares insights into how the company is transforming textile sustainability using a phygital traceability system.

Sustainability is less of a destination and more of a journey and it is critical that stakeholders in the textile-fashion industry are honest about how they communicate their sustainability credentials to avoid greenwashing, was a thought that echoed around the sprawling grounds of the recently concluded Functional Fabric Fair at New York.

A milestone in the world of sustainable textiles, the first “full infield-traceable recycled polyester” has been launched by Dutch traceability solutions provider Aware.

How are DPPs going to affect the trade process? Will countries that export textiles and/or apparel to the EU see a slowdown? Or perhaps, import too. What is it that they should do? Most important, how and where do they get started? Will we see teething problems, or will those problems persist over time? There’s an urgent need for questions to be answered. texfash.com explores.

Can digital product passports or DPPs help the textiles industry meet climate goals? Some key stakeholders surmise that DPPs have a better chance of being effective if clear and cut aggressive targets are set, aligned with the 2050 climate goals.

As part of a broader objective, the EU Textiles Strategy came up with the digital product passport (DPP) for the textiles sector by introducing the concept through the proposed Ecodesign for Sustainable Products Regulation (ESPR). texfash.com talks to some players in the business of solutions to get a feel of the pulse.

A new project has been launched that will define a cross-sectoral product data model with demonstrated benefits for the circular economy as well as developing roadmaps for its deployment. The DPP (Digital Product Passport) prototype for textiles will be developed by circular.fashion.