Artisans

His is a classic case of how an artisan from the grassroot level can rise to reach some of the most famed museums in the world. Not many know but he has, stitch by stitch, needle by needle, threaded his way into the cultural mosaic that this country is. His thread is his voice, his loom a battleground for respect. In conversation with Asif Shaikh.

As Ethiopia’s artisan sector faces globalisation’s pressures, a new generation of designers is redefining what “handmade” means in a digitally connected and fast-changing world. Mekdes Mesfin, Founder and Creative Director of Demii Design, believes that craftsmanship and innovation can evolve together — sustaining livelihoods while shaping a modern national identity through design and empowering communities to see fashion as cultural continuity, not merely commerce.

A groundbreaking study reveals that luxury fashion brands score just 37% on average for transparency around artisan production impacts. The first-ever Artisans' Index exposes how brands from Gucci to Wayfair fail to monitor environmental and social conditions for millions of craftspeople creating embroidered handbags and apparel, block-printed textiles, and handwoven homeware.

A comprehensive framework is being meticulously chalked out to establish a globally recognised mark of authenticity for handmade products to safeguard the unique methods and traditions inherent in crafts, often passed down through generations, to enable artisans to compete fairly, ensuring fair compensation. The 'Seal of Crafts Authenticity' hopes to provide a trusted certification that would ensure buyers receive what is promised.

Why does a designer have to lie? Why don’t we give the master craftsperson his/her due? Master embroiderer, craft exponent and revivalist Asif Sheikh answers these questions and more on the whats and whys that plague the handcrafted handloom industry.

League of Artisans, a non-profit was formed to promote artisan skills as a vital response to global challenges, trusting in the transformational power of craft to create alternative futures. texfash.com talks to the globally-recognised activist-entrepreneur, Carry Somers, who is also Co-Founder of the decade-old Fashion Revolution.

The office of the Development Commissioner (Handicrafts), the nodal agency which spearheads India's efforts to promote the handmade sector, has launched a portal which will give artisans an easy market access to over 200 marketing events in India.