texfash: Folio is described as a resale service built specifically for fashion professionals. In practical terms, what were stylists unable to do through existing resale platforms that made a separate system necessary?
Stéphanie Crespin Consumer platforms like Vestiaire and The RealReal are built for individuals selling their own items. A stylist managing multiple client wardrobes needs to log items across different owners, coordinate collection from different addresses, ensure the right client gets paid, and operate under their own professional identity. None of which consumer tools support.
There was also no way for a stylist to earn commission on a sale they facilitated, or to apply resale proceeds directly towards a new purchase. Consumer platforms offer no discretion either: a client does not want their wardrobe contents publicly listed. Folio handles all of this: multi-client management, stylist commission, reinvestment workflows, and a private, professional experience.
Your press release says clients now expect stylists to handle resale as well as acquisition. What did the January pilot show about that expectation, and was the pressure coming more from clients, stylists or private client teams?
Stéphanie Crespin The pilot confirmed the expectation was already present before Folio existed. Clients were raising resale informally during wardrobe edits, asking what to do with a piece being rotated out, often in the same breath as discussing a new acquisition. The pressure came from all sides: clients asking the question, stylists frustrated by having no professional answer, and private client teams seeing a service gap competitors might fill. Stylists who had a structured response converted those conversations into additional trust and, in several cases, new purchase mandates funded by resale proceeds.
Reflaunt has worked with luxury brands on resale for several years. When you moved closer to the stylist-client relationship, what changed in the way trust, pricing and responsibility had to be handled?
Stéphanie Crespin With brand programmes, trust sits with the institution. With Folio, it sits with the stylist personally: any failure in authentication or pricing reflects on them, not on a brand's customer service team. Pricing had to become more transparent and collaborative as a result; clients want to understand the logic, not just receive a policy.
Responsibility allocation also changed. Reflaunt built a detailed intake process (photography, condition grading, authentication) that creates a record protecting both stylist and client if a dispute arises. In the brand model that record exists within the brand's systems; in the stylist model it has to be independently accessible to both parties.