texfash.com: It's been over 15 years since the first Performance Days of November 2008. Given what the event had its content in mind at that time, in what ways do you think both the canvas as well as the mandate have changed over the years? The world has changed a lot since then. What strikes you the most?
Marco Weichert: The changes in the spectrum of topics clearly reflect the developments worldwide, particularly in the textiles industry. Particularly noticeable is the growing importance of sustainability issues. The fair was focusing since the beginning on this topic, but since November 2019, consistent rules have applied to the fabrics presented in the pioneering Trend Forum. These fabrics must not only provide functional added value but also meet strict criteria in terms of sustainability.
Thus, the 240 most important fabrics of the fair can truly be described as real highlights each season in terms of function, fashion, and sustainability. With the strict selection, the fair underscores its consistent stance on sustainability. Moreover, the industry has experienced significant technological advances over the past 15 years.
New materials, intelligent fabrics, and innovative production methods have enhanced the possibilities for design, functionality, and performance of textiles. Digitalisation has transformed both the production and marketing of performance textiles. The fair attempts to reflect these changes by providing platforms for all these areas.
Do you think the very understanding of the concept of "functional" fabrics has changed in the last 15 years? Is it the same for brands as well as consumers?
Marco Weichert: Certainly. This is primarily attributed to technological advancements and shifting consumer demands. Functional fabrics have gained significant importance for brands, not only in the sports but also in the fashion sector. They are indispensable in performance wear as they meet the needs of consumers, whether in outdoor, snow sports, fitness, biking, athleisure, running, or daily wear. Additionally, they provide brands with the opportunity to differentiate themselves from competitors through innovative materials and technologies.
Functional fabrics have also become increasingly important for consumers. With a growing awareness of health, sustainability, and comfort, consumers seek clothing that supports their lifestyle. Therefore, functions such as moisture-wicking materials, odour-resistant fabrics, or environmentally friendly textiles are becoming increasingly popular.
It can't be the same thing every time. How do you ensure at your end that every edition evolves over the earlier ones so that themes, discussions and interactions don't become repetitive? How much is it a challenge to ensure that visitors have something new to take away every single time?
Marco Weichert: Quite simply, we are immensely grateful for praise as well as criticism—whether from exhibitors or visitors. One way to gather appropriate feedback is through regular surveys after each trade show, which we conduct with both visitors and exhibitors. For us as trade show organisers, this feedback is indispensable, as it enables us to implement changes accordingly and continue to grow as a platform. Here, the entire team is committed to keeping up with current market developments.
However, it is also the purpose of a trade show to engage visitors and inspire them anew. We achieve this by staying in constant communication with the industry throughout the year and keeping the conversation going with visitors as well. Above all Performance Days is presenting at every fair a new Focus Topic and in general changing special areas, that inform about current topics, just to keep the visitors up to date!
