texfash.com: The theme of the 38th World Fashion Convention underlines "Building Stronger, Smarter and More Sustainable Supply Chains." How exactly did the Convention hope to achieve this? What were the activities in Philadelphia that would move industry toward this?
Matthijs Crietee: The International Apparel Federation (IAF) undertakes different activities to carry out its mission, which, like the theme of this Convention has a focus on stronger, smarter and more sustainable supply chains. The IAF Convention is one of these activities and it supports IAF’s mission by addressing important topics and sharing our viewpoints with a global audience, educating delegates and by bringing people together that jointly can achieve more in their endeavours to improve our industry.
First, the pandemic and then the Europe war have exposed vulnerabilities in global supply chains. These have been made worse by trade wars and unforeseen circumstances (like the Suez bottleneck). So, do you see buying countries now manufacturing close to home? Does that make more economic sense?
Matthijs Crietee: The geography of garment production is very complex and differs based on a great number of factors, including product type, market segment and distribution method. Reducing risk is rarely a sufficient factor to explain bringing production closer to home. Even reduction of transport times is in itself not a sufficient factor. Speed has no value in itself, but when it is part of model that uses speed and flexibility to connect production to the actual consumer demand — reducing costs of inventory and mark-downs and preventing lost sales, then production closer to European, the US and Asian markets start to make economic sense.
We see that on the one hand the industry, to keep profitable and to fend off new successful entrants such as Shein, is moving towards reducing fashion risk by increasing flexibility and decreasing order sizes. For this model to work, closer production locations are often needed. However, at the same time, we also see the industry often acting irrationally and trying to further reduce prices and therefore buying costs to try to grow market share.
This will have an opposite geographic effect, leading to the sourcing of higher volumes in locations farther away from the US and EU markets. I would expect that the low cost spiral will in many cases crash land automatically and this will favour manufacturing closer to home markets. The coming years will tell!