It ain't fashion, if it ain't sustainable

Footwear

Lasting Fashion / VYN

12 July 2022

11 minutes

Everyone has a pair of sneakers they love and don’t want to dispose of. That is where VYN offers a unique proposition with the right to personalise and renew your sneakers yourself. VYN has designed the first sneakers of its kind by incorporating all aspects of the sneakers’ use cycle from manufacturing through to end of use—in essence creating a circular care system that takes responsibility within three pillars: Creation - Use - End of use.

Buy Less, Buy Better: So, Here's Some New VYN in Old Bottle

Here’s how and why Basel-based VYN claims to be the first sneaker brand to stand for responsible materials and manufacturing, eco-innovation (designed for self-repair), care services, and at the end of life, responsible disassembly and re-use of materials and resources, thereby creating a circular system.

Richa Bansal

Interview

PRESS RELEASE / Announcement

1 July 2022

2 minutes

GTT is currently working with several global footwear brands in the sport and outdoor markets who are seeking superior anti-wicking, stain protection and sustainable performance. Internal evaluation by these brands is delivering outstanding results and footwear featuring the EMPEL anti-wicking tech will be available to the public in 2023.

Green Theme Technologies Delivers Superior Footwear Protection as Global PFAS Bans Accelerate

Albuquerque, U.S.: Green Theme Technologies Inc (GTT), the global leader in waterless and PFAS-free textile finishes, provides high performance, best in class solutions to keep footwear dry. As PFAS bans accelerate across dozens of states and in several European countries, GTT is the only brand able to exceed current performance standards while...

Case Study / Inmate

30 June 2022

9 minutes

The Brand that Jailbirds Make

From the anvil of hope to sole-sinking despair to cobbling up a footwear brand, perhaps the only to be manufactured by jailbirds in a prison, Inmate, with the tagline ‘Bringing Humanity to Leather’, is a story that now braids success. A first person account from the Founder.

Divej Mehta

First Person

Collection Making a Case

Best Practices / Footwear

6 June 2022

6 minutes

The materials chosen for the upper, linings, foams, outsole, reinforcements, and laces all must follow requirements that help save the planet's resources, either with partially recycled content or responsibly sourced from nature. Today if you ask your core suppliers, you will find almost all types of materials have their sustainable version.

Points to Plan Before You Launch Your Own Footwear Brand

Planning to launch a footwear brand? How can you ensure a sustainable range of footwear? How could you go about sourcing the right environment-friendly raw materials? What approaches can you use to build sustainable products if you plan to start a footwear brand today? Answers to all these questions and more…

Marcio Porcher

Blueprint

PRESS RELEASE / Announcement

6 May 2022

3 minutes

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the Company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.

adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership

HERZOGENAURACH, Germany and NEW YORK, U.S.: Adidas AG, a global leader in the sporting goods industry, and Foot Locker, Inc., the New York-based specialty athletic retailer, today announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will...

PRESS RELEASE / Launch

25 April 2022

1 minute

Fizzy Goblet launches Fizzlet—the cool, carefree cousin of Fizzy Goblet

Fizzlet is a new line under our brand that is born out of a need for creating excellent everyday pairs of shoes for our Fizzy fam. In essence, Fizzlet is truly glocal in appeal: the designs are inspired by global trends, yet each piece upholds the highest standards of Indian craftsmanship.

Within Fizzlet, you will find 125 new styles that sort you...

PRESS RELEASE / Launch

25 April 2022

3 minutes

Building on the breakthrough success of the first METASPEED™ shoes introduced in 2021, ASICS has utilized data accumulated through its elite athletes in competition to refine the product design to cater for the two major running styles allowing every runner to perform at their personal best and record their fastest times yet. Introducing the METASPEED™ EDGE+ and the METASPEED™ SKY+ shoes.

ASICS Takes Product Personalisation To Next Level At Meta

LONDON, US: ASICS is today announcing the latest updates to its record breaking METASPEED™ series as they take the performance of their product personalization to the next level.

Building on the breakthrough success of the first METASPEED™ shoes introduced in 2021, ASICS has utilized data accumulated through its elite athletes in competition to...

PRESS RELEASE / Launch

20 April 2022

3 minutes

NetVirta's Fit Scan Technology Verifyt Partners with Merrell on Beta Version of Their New Shoe Advisor App

BOSTON, U.S.: NetVirta, the world's leading provider of smartphone 3D body scanning technology and creator of Verifyt®, is partnering with Merrell, a Wolverine Worldwide brand and leader in outdoor active footwear. Verifyt is the fit scan technology to power Merrell's beta version of Merrell Shoe Advisor™ mobile application: the industry's first...

PRESS RELEASE / Launch

20 April 2022

3 minutes

Focusing on sustainability without compromising style, Sperry has dramatically expanded its SeaCycledTM collection -- a range of footwear made with recycled and eco-friendly materials and manufacturing processes.

Sperry Launches SeaCycled Collection and Amplifies Sustainability Focus During Earth Week

WALTHAM, Mass., U.S.: Sperry, the American heritage footwear brand launched in 1935 by inventor and sailor Paul Sperry, is introducing a new purpose platform – All For Water, Water For All – in celebration of this year's Earth Week, kicking off today through April 22. The initiative expresses the brand's commitment to a more sustainable future, and...

PRESS RELEASE / Launch

20 April 2022

3 minutes

CENTRO brings Purpose-driven global footwear and lifestyle brand, TOMS to India

HYDERABAD, India: Centro Brands has announced an exclusive partnership with American lifestyle brand TOMS to launch its footwear in India. The launch of TOMS is part of CENTRO's strategy to introduce several individual brands, each serving their target customers in different ways, especially GEN Z. One of the first global brands that they have tied...