FashTech

Trying out clothes at Walmart just got more interesting and compelling as its new virtual try-on technology — Be Your Own Model — allows customers to use their own photo to better visualise how clothing will look on them.

Privacy issues in this space have not yet flared up into any controversy as such, but there has not been much research on the subject either. There is also no credible data on what end-consumers think or feel about sharing immensely personal data. Is there trouble brewing somewhere? texfash.com probes.

Imagine shopping Canada Goose jackets while hiking around Mt Everest! Massive opportunities out there for brands to create much more interactive experiences for their shoppers around fit, sizing, and the entire experience of shopping for clothes. How? texfash.com probes.

When clothing became an industry and sizing a standard, garments that were once built on last century’s pattern forms standardised for mass production are now giving way to those that recognise that each body is a unique body shape and cannot be formed to one magic number. Will standard sizing be replaced by on-demand manufacturing? Texfash.com probes.

The fit technology arena has been in an acquisitive state over the last year or so. As the apparel & retail industry moves through an impressive and accelerated digital transformation brought on by the digital-first dominant consumer, this space is expected to burgeon as more brands look to digital channels for revenue growth.

Sizing is all! Incorrect size and sloppy fit mean the product comes back. Then starts the rigmarole of unsold inventory and deep discounts making it a retailer's worst nightmare. But, technology has a way out. Since the pandemic, broad acceptance of sizing solutions is generating greater revenue streams and triggering new business models.