New Delhi, India: Amidst the chaos of everyday life, The Story Brand brings a breath of fresh air. Every garment is a story of hope, and with its latest collection, Aquarelle, the brand paints brush strokes of optimism. Drawing inspiration from the unpredictable wonder of watercolour art, the collection expresses the gentle depth of watercolour painting in flowing drapes, luminous fabrics, and an aesthetic that celebrates fluidity.
Aquarelle reimagines contemporary fashion through the lens of Indian heritage crafts, bringing hand-painted effects, ombre gradients, and exciting drapes to create comfortably modern resort wear for 2025.
The collection’s silhouettes range from breezy kaftans and tunics to structured corset blouses, layered skirts, and ethereal overlays, offering versatility. From relaxed daytime chic to elevated eveningwear, this collection, like its watercolour muse has it all. Light georgettes, satin, and Chinon chiffon enhance movement and elegance, while delicate hand-stitched embroidery elevates the piece making it a true work of art
“With Aquarelle, we wanted to capture the dreamlike essence of watercolor paintings—fluid, soft, and effortlessly beautiful. Each piece is designed to move with grace and is an ode to modern femininity,” says Mayana Sobti Rajani, Founder & Creative Director of The Story Brand.
Designed for both sun-drenched escapes and intimate celebrations, Aquarelle by The Story Brand embraces fluidity in every sense—whether in its silhouettes, colors, or the emotions it evokes. Priced between ₹12,500 and ₹65,000, the collection balances craftsmanship with contemporary ease, offering a fresh take on elegance.
About The Story Brand: At The Story Brand, fashion is more than fabric—it is a way to tell your unique story. Founded by Mayana Sobti Rajani, The Story Brand was born from years of observing how fashion can celebrate a person's story. Every garment in the brand, whether designed by order or from the shelves, blends intricate hand embroidery with contemporary design, putting quality at the center. At The Story Brand, we're not just a fashion label- we're storytellers. Our pieces are crafted to evoke an emotion, featuring timeless silhouettes that capture the spirit of the modern person. From runway showcases to our Dream Big campaigns, we spotlight your resilience and individual expression. We're committed to meaningful impact. By working with highly trained artisans and creating ethically produced collections, we weave threads of opportunity and style into every piece.
