New Delhi, India: Designer Payal Singhal partners with Myaraa to unveil the exquisite ‘Blossom’ hats collection merging Myaraa’s innovative headwear design with Payal Singhal’s aesthetic of timeless Indian artistry. This partnership brings the best of Myaraa's contemporary hat design with Singhal's signature blend of heritage and modernity, resulting in a collection that's both stylish and sustainable. The ‘Blossom’ collection by Payal Singhal x Myaraa by Namrata Lodha is more than just headwear – it is a statement that celebrates nature's beauty, Indian craftsmanship, and contemporary design.
Inspired by the momentary brilliance of summer blossoms – petunias, poppies, asters, and begonias, the collection transforms classic hat styles into wearable art. Each piece is a testament to meticulous craftsmanship. Natural wheat straw is embroidered with intricate florals in vibrant hues, making summer last a lifetime. From the sophisticated Poppy Boater to the chic Buttercup Visor, the collection reimagines timeless silhouettes with a floral twist. The Aster and Petunia Floppy Hats offer casual elegance, while the Black Floret Panama Hat adds a dramatic touch of luxury. Each hat is not just an accessory but a statement piece that elevates any ensemble.
The collection harmoniously blends sustainability with style, incorporating eco-conscious elements like recycled PET plastic and premium materials. "We envisioned hats that carry the essence of India while appealing to a global audience," says Namrata Lodha, founder of Myaraa. "Payal Singhal is a master at blending Indian heritage with modern aesthetics, a design discipline that makes her our perfect partner in this exploration."
Payal Singhal says, “I am delighted to collaborate with Myaraa on the 'Blossom' hats collection. This partnership allows us to merge my signature design with Myaraa's innovative headwear creations. Our goal was to craft statement pieces that celebrate the beauty of nature and appeal to a global audience.”
The Blossom collection caters to fashion-forward individuals who appreciate unique accessories and the allure of floral motifs. Whether paired with a breezy sundress for a beach outing or a chic outfit for a festive soirée, these hats promise to transform every look into a blooming masterpiece.
Set to launch on September 06th, 'Blossom' will be available for purchase on the Payal Singhal (payalsinghal.com) and Myaraa website (myaraa.com), Payal Singhal exclusive stores, leading luxury marketplaces and multi-brand designer wear stores.
About Myaraa by Namrata Lodha: Namrata Lodha started Myaraa in 2019 at the age of 52 in a drive to make sustainable accessories fun again. This entrepreneurship journey started in a living room with a germ of an idea- (re)introduce the concept of hats as an accessory but with a unique design element in it and grew into a social media community with customers in over 50 countries across the world from Germany to Australia. Inspired by the natural grass fiber baskets and tools from her childhood home in Madhya Pradesh, Namrata designs these accessories with the same material- good for the planet. Today Myaraa’s hats are designed in a combination of Indo-Western styles and personalised with your name, message, or occasion. This production empowers rural women whose families abandoned them for marrying outside their community or being a widow. The company makes work accessible in rural India for these women making sure that when you buy a sunny hat it comes bundled with the social and financial empowerment of a woman.
About Payal Singhal: Established in 1999, Payal Singhal has built a reputation for imbuing its products with a blend of Indian history and contemporary culture to create transformative collections. While history and culture are starting points, tradition is approached with a renewed outlook to give every collection present-day relevance. The brand's signature aesthetic is contemporary and minimalist, with a vintage heart. The emphasis has always been on wearability, comfort, value for money and effortless impact.
