Balancing storytelling, design quality, and production viability is always a careful act. I start with the material itself: understanding its strengths, and weaknesses. The narrative guides the concept, what the garment wants to say but design quality ensures it’s timeless and wearable, not just symbolic. Production viability comes last, but it’s crucial: a garment must be made responsibly and with respect for the craft involved, so the story is not lost in compromise.