Kelly Drennan | Founding Executive Director | Fashion Takes Action
Kelly Drennan
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Founding Executive Director
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Fashion Takes Action
Some are clearly leaders and are taking big risks, while others are much slower to engage. What has worsened is that some brands who are not genuinely invested in making change, are marketing to the consumer as if they are. This increased level of greenwashing only confuses consumers and creates a sense of mistrust, which ultimately affects the brands who are legitimately doing it right.