Paolo Gnutti / Designer/Owner / PG Denim

Continuous research to produce more sustainable fabrics is necessary, but we must be very careful. Fashion is fashion and it must remain so—beautiful, enticing, able to amaze, tickle desires, entice to buy... A flat product, similar one to another, certainly will be able to satisfy the word 'sustainable', but an unsold product, even if sustainable, goes back to the problem of recycling—something that is not consumed. Produce less, produce better and produce what is necessary—this is the real sustainability in my opinion!
Paolo Gnutti