WRAP

Investors in Europe are increasingly opting for starups that have clear-cut sustainability commitments, with more than half of them having declined a startup investment opportunity in the last 12 months due to concerns about that company’s sustainability credentials. 

A new report marks the first piece of consumer research that WRAP has conducted on home textiles and provides a timely follow-on from the organisation's citizen insights report on clothing longevity in the UK, published in October 2022.

‘Affordable’ retailer Primark is inching closer to its ambitious move towards a more circular future with the launch of its first ever collection that promises enhanced durability and recyclability.

A survey in the UK on ‘Clothing Longevity and Circular Business Models’ reveals that cost is the primary reason why pre-loved, rental, upcycled and repair models are not yet popular. And, UK citizens stack an average of 118 items of clothing in their wardrobes, with 26% or more not worn in the past year.