It ain't fashion, if it ain't sustainable

CanopyStyle

NextGen Materials / Canopy View

1 April 2025

11 minutes

Low-carbon MMCF is NextGen MMCF. It's MMCF that is derived from waste textiles, from agricultural residues, or from food waste as the input, rather than from forests being cut down. That's what fundamentally reduces the footprint of MMCFs.

Transition from Take-Make-Waste System to More Circular NextGen Inputs Still in Early Stage

Triggered by the logging of 1500-year-old trees, activist-minded Nicole Rycroft, who can also deliver physiotherapy, decided to channel it towards protecting the world’s forests, species, and climate by founding Canopy. The passionate, solutions-driven tree-hugger ‘Cano-pal’ team today straddles four continents as it aligns to transform unsustainable supply chains and advance forest conservation and community rights. In a free-wheeling conversation, the founder and executive director shares how Canopy works with 1,000+ global brands to drive transformative action to eliminate the use of Ancient and Endangered Forests in packaging and textiles while scaling NextGen solutions, and also the route that India needs to follow to achieve its potential.

Richa Bansal

Interview

Exclusive

Manmade Cellulosic Fibres / Hot Button

22 November 2023

2 minutes

Producers representing 78% of global MMCF production signed onto a letter to all member states of the Parties of the Convention on Biological Diversity, urging that they fully implement last year’s framework to protect at least 30% of the world’s land area by 2030.

2023 Hot Button Rankings: Aditya Birla Edges out Lenzing by a Whisker; NextGen Commercial Lines Show 29% Uptick

The 2023 Hot Button report cites a 29% uptick in low-carbon, circular NextGen commercial lines with India's Aditya Birla leading the rankings with about 71% of the world’s manmade cellulosic fibre (MMCF) producers having achieved the ‘green shirt’ rating.

Staff Writer

Manmade Cellulosic Fibres / NextGen Targets

25 November 2022

2 minutes

The Lenzing Group achieved first place in the Hot Button ranking of the Canadian non-profit Canopy. Canopy evaluates the world’s 34 largest producers of cellulosic fibres in terms of their sustainable wood and pulp sourcing, their efforts with regard to the use of alternative raw materials and their achievements in the protection of ancient and endangered forests.

MMCF Manufacturers Lagging on NextGen Production as Percentage of Total Production

Brands, retailers and producers of manmade cellulosic fibres (MMCF) are yet to pull up their socks on NextGen materials. Goals for NextGen production, expressed as a percentage of their total production, remain very low, says CanopyStyle's Hot Button Report.

Special Correspondent

GHG Emissions / Shein Targets

30 September 2022

3 minutes

Since Scope 3 generates the largest portion of the emissions, Shein wants to works with expert partners to collaborate on a transition to renewable energy sources and carbon reduction plans.

Shein Talks Science-Based Targets, Says Scope 3 Constitutes 99% of Emissions, Earmarks $7.6 m for Apparel Impact Institute

Shein, which has been facing severe criticism for its fast fashion overdrive and the lack of transparency both in its activities and supply chains, has announced ambitious emission reduction targets for 2030, and also allocated $7.6 million in programmatic funding to the Apparel Impact Institute.