Listing out the reasons for why denim remains an all-time favourite would be a hackneyed idea. So would be why it has been so censured over dye and water usage in the last two decades. What has, however, gathered steam since the start of the pandemic is the practice of sounding the death knell of denim. But that has not happened, so far.
Just as denim itself has been a hardy survivor, so have been its stakeholders who have had everything to lose. Denim is reinventing itself because all stakeholders—from fabric manufacturers to garment makers—are keeping themselves busy reinventing their own roles in the chain.
It's not that everything has been transformed, but the denim sector is abuzz with feverish activity. A lot of these can now be seen with one's own eyes at the two-day Berlin edition of Denim Première Vision (Denim PV, for short), which starts on 17 May. After two years of online iterations, the event is back for real. As real as it gets. The event will see more than 80 exhibitors cutting across the denim spectrum: taken together, the exhibitors at the show would be representing a total production capacity of 1.5 billion metres of denim fabric. That’s scale for you.
Denim PV is the Mecca for the sector, and the exhibitors this time are among the biggest names in industry: Advance Denim, Akkus Tekstil, Azgard9, Berto Industria Tessile, Bossa, Cadica Group, Calik, Fec*Serilabel Di Facchinetti, ISKO, ISKO Luxury By PG, Iskur Denim, Island Denim, Kassim, Kilim, Komet Metal, Kurabo, Kuroki, Maritas, Naveena, Ndl, Orta, Pacific Jeans, Panama Trimmings, Polsan Button, Prosperity Textile, Rajby, Sharabati Denim, and the list goes on. Names are evidently important, but what is significant is what these names have been up to these last two years.
It is a sourcing event after all, and buyers will be keeping a hawk’s eye on offerings.