It ain't fashion, if it ain't sustainable

Iowa State University

Sizing Solutions / Virtual Fitting

15 April 2023

2 minutes

Brands & Retailers: Have You Measured Impact of Your Virtual Fitting Room on Overall Sales?

Virtual fitting rooms can sometimes be a bane, or so says a new research. Consumer behaviour through the lens of psychology reveals that VFR can hurt the self-esteem of certain customer segments, and also impact overall sales.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Denim Finishing / EIM Report Interview

Environmental Impact Measuring (EIM) combines user input with strict benchmarking and automated calculations. To ensure data integrity, it uses a dual system: an accreditation programme for users and third-party validation by GoBlu International.

Future Lies in Hybrid Models Where High-Level LCAs Are Supplemented by Granular Data

Subir Ghosh

2 May 2025