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Iowa State University

Sizing Solutions / Virtual Fitting

15 April 2023

 2 minutes
For their first study, the researchers compared customer purchase data four weeks before and four weeks after an online women’s apparel store in China launched virtual fitting rooms for some of its products. The software allowed customers to create an avatar by uploading their body measurements and full-face photos. Findings from the recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive.

Brands & Retailers: Have You Measured Impact of Your Virtual Fitting Room on Overall Sales?

Virtual fitting rooms can sometimes be a bane, or so says a new research. Consumer behaviour through the lens of psychology reveals that VFR can hurt the self-esteem of certain customer segments, and also impact overall sales.

By
  • Staff Writer
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Event Preview / Intertex Portugal Interview
ITF Intertex Portugal expects the participation of over 250 top-tier exhibitors, alongside the anticipated presence of more than 5,000 professionals from over 20 countries.

Balancing Between Nearshoring and Regional Supply Chains with a Global Outlook

  • Subir Ghosh

3 May 2025
M&S Attack / The Ramifications Analysis
Modern retailers must accept that transformation isn't just customer-facing. It must go down to the root—network segmentation, zero-trust architecture, robust identity access management. Otherwise, all the retail innovation in the world is just expensive window dressing.

M&S Cyberattack Must Be Seen as Wake-Up Call for Somnolent Global Retailers

  • Special Correspondent

7 May 2025
 
Textile Recycling Expo
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Designer Talk / Nigerian Trends Report
These stunning runway moments at LagosFW24 redefined elegance with bold silhouettes, rich textures, and timeless sophistication.

How Lagos Fashion Blends Nigerian Tradition with Global Style Trends

  • Adwoa Owusuaa Bobie

29 May 2025
Toxic Fashion / Nonylphenol Usage Report
Indian textile products containing toxic chemicals may face barriers or trade limitations in the global market, hindering competitiveness of the Indian textile industry. By aligning with international efforts and adopting strict measures,

Toxic Chemicals in Indian Clothing Pose Health and Environmental Threats, Finds Study

  • Special Correspondent

27 May 2025
 
Young India Fashion Survey 2025