It ain't fashion, if it ain't sustainable

Gothenburg Research Institute

Pandemic Effect / Sweden Study

14 March 2023

2 minutes

The pandemic also stagnated fashion companies' efforts in Sweden to create unique in-store experiences.

COVID-19 Pandemic Had Clear Consequences for Swedish Fashion Industry, Says Research

New research at the interdisciplinary Gothenburg Research Institute at the University of Gothenburg confirms that the outbreak of the COVID-19 affected the way people shop for clothes. And, the changes are as good as permanent.

Staff Writer