It ain't fashion, if it ain't sustainable

New Cotton Project

Project Update / New Cotton Project

29 May 2024

3 minutes

The New Cotton project demonstrated that scaling of fibre-to-fibre recycling will continue to require ongoing research and development across the entire value chain, improving sorting systems is crucial and that the manufacturing process will benefit from ongoing innovation in processing methods.

New Cotton Project Concludes, Makes 8 Recommendations

With several pieces of incoming legislation within the EU alone, the need for a cohesive and harmonised approach is essential to the successful implementation of policy within the textiles industry, concludes the New Cotton Project.

Staff Writer

Going Circular / White Paper

27 September 2022

2 minutes

Infinited Fiber Company is one of the members of the New Cotton Project consrtium. Infinna is Infinited's regenerated textile fibre with the soft and natural look and feel of virgin cotton. The premium-quality fibres can be made purely from cotton-rich post-consumer textile waste that would otherwise end up in landfills or be burned.

New Cotton Project Releases Second White Paper; Circular Business Models Explained

The New Cotton Project has released its second white paper, authored by Aalto University. The new document, among other things, discusses the process of transitioning to circularity and analysing business from a value creation perspective. This is then followed by business models innovations: a review of the literature and guideline for measuring success.

Staff Writer

Going Circular / Made to Be Remade

23 September 2022

2 minutes

In a take-back scheme, consumers can wear the garment down and then return it by scanning a QR code on the product so that it can be remade.

Adidas, Stella McCartney Unveil First Garment Designed with Infinna under New Cotton Project

Endeavouring to extend the lifespan of products, footwear major Adidas and designer Stella McCartney have launched the first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem.