1994. Pioneers yet outliers in an industry focused on conventional resources, a materials science company, developing and commercialising circular economy technologies using industrial and consumer waste streams from the fashion, food, and forestry sectors, is today hoping that consumer awareness and regulatory pressure will trigger collaborations between scientists and designers, leading to responsible material solutions. The face of the Tex2Tex RPET division and COO of Vancouver-based Earth Protex, Samuel Goldstein shares a journey that began decades before sustainability or material science would become buzzwords.